With the advent of newer marketing strategies, O2O business (Offline-to-online business) is making hype over the internet these days. The O2O business model is appreciated by many small startups and has been implemented for business growth.

While doing business online, there need to build customer trust more than ever before. The online selling businesses are not only tasked with providing rich-quality products & customers services but also have to prove that they are reliable as well as trustworthy. According to research, reliability and trustworthiness are equally important to online shoppers as price.

Building the trust of customers requires appealing to their social, economic, and psychological instincts. Here are the easy ways to build customers online trust in your products:

1. Write clear and genuine product description along with original photos

When it comes to product descriptions, more is better. Genuine product descriptions are meant to be written for differentiating yourself from scammers. Your product descriptions should include every minute detail from measurements to materials, to how the item is packaged to when it is shipped. The products must be displayed through original photos. The customers once get the trust by getting the genuine product will never leave you and will also refer your website to others. In this way, you can not only build trust but can also get the required traffic.

2. Invest in Social media and create original content

Well, it is more important to ensure your own social media channel to advertise your products as well as to convey the genuine nature of your business.
Regular updates on your social media channels with fresh, genuine content ensurethe company consistency. Interacting with your followers and updating them with your new products build trust relations. You can also establish authority and trust by blogging. The content works hand-in-hand with SEO to boost traffic and sales. But maintaining a blog, making your customers aware of your upcoming products is a great form of building relationships. Blogs posting is the place to establish your brand as a reputable and reliable resource.

3. Educate your valuable customers on how to identify genuine products

While shopping online, we always come across numerous fake shopping websites with fake products. For your business to grow, the first and foremost thing you have to do is ensure the customers that the product you are selling and shipping is authentic. This isn’t just a matter of preserving the integrity of your brand; it is also about protecting the safety of your customers. We strongly recommend writing a detailed blog post or thorough FAQ on how users can verify the genuineness of products.

4. Be clear on shipping timelines and return policies

Online shopping is of two ways: Good Surprises and Bad surprises. The good surprises like gifts with purchases are blissful while the bad surprises like extra shipping charges, product change, and product broken are disappointing. To avoid such a mess, clear communication on shipping timelines, costs, inventory, and return or refund policies should be maintained.

5. Provide 24x7 customer service and support

According to research, it is seen that nearly half of customers leave your page if they don’t see any contact information on your website. In addition to the email address or contact form, make sure to include a valid contact number to connect with you in case of any query.

Providing 24x7 customer supports will help to build the trust of your website. When emails or direct messages go unanswered, or when basic communications like order confirmations don’t get sent, a customer can quickly be flooded with doubts. It can also lead to negative feedback. Responding to customer inquiries as well as complaints, promptly, is vital to earning true respect and credibility.

Establishing your brand as genuine and trustworthy isn’t difficult at all. It is just a matter of sharing what you sell; investing your time and resources into creating original content, clear communication with customers are some basic services the customers expect to build trust on any website.

The O2O business helps to develop the online presence of any website/product with utmost trust and credibility. The O2O is your direct pathway to creating an online store with ease and efficiency.