Nowadays, buying and selling of products & services using mobile devices is growing at a faster rate. If you want to grow your business and increase sales, then having a mobile app is a must. Consumers want the freedom of purchasing products anytime and from anywhere. Hence, they go for e-commerce applications rather than websites as they provide them high speed, convenience and adaptability. The enhanced user experience offered by the apps allows the users to spend more time browsing products and engaging with the brand.

There are various reasons why people prefer using mobile apps over websites. We have picked some of the reasons for having an e-commerce mobile app..

1. EASY USAGE

Whenever the user opens any shopping website on the browser it asks the user to sign in to the account to start shopping. On the other hand in mobile apps, the users don’t have to do so because in mobile apps when the users sign in for the first time, their details are saved in the app. Since the customers don’t have to sign in every time they want to shop, they find using the mobile app easier than the browser.

2. CUSTOMERS LOYALTY

Even though the mobile app looks exactly like the existing website, it is much more improved, customized and well-planned which thereby improves customers’ experience and smoothens the acquisition and retention of new clients. In browsers, it mostly happens that visitors leave the website if the loading time is more than 3 seconds while in the mobile app the loading time is faster than the browser. Also, you get the opportunity to save your previous orders and shopping preferences. The mobile apps provide more freedom to the customers while choosing and purchasing goods.

3. GET ACCESS TO PHONE-SPECIFIC FEATURES

While using mobile apps for shopping, you can easily take advantage of phone-specific features which you can’t have in mobile websites. The in-built camera and GPS on the mobile phone provides an enhanced user experience while using the mobile app.

4. EASY & SMOOTH CHECKOUT

Shopping cart abandonment is the most common issue faced by retail businesses. Whether it is an online shopping website or in-store, customers give up on their shopping if the checkout process is inconvenient. Users don’t face such problems with mobile apps because the checkout process of mobile apps is quite simple and interactive as compared to the websites. Mobile wallets are also quite popular because they help in fast transactions.

5. USING MOBILE APPS AS MARKETING CHANNEL

Mobile apps help in providing a seamless experience to the customers. These apps permit social media integration that merges the different mediums of engaging customers. The choices of the customers are saved within the app and because of that similar type of content is being displayed to them on social media.

6. MOBILE SPECIFIC DISCOUNTS

In mobile apps, shopping websites can offer extra discounts to the customers which they can’t offer in websites. Most of the reach and revenues of the e-commerce websites come from the mobile users. There are some websites which even offer free delivery to the customers using mobile apps for placing order.

Hope the above information was quite helpful in making you understand the importance of mobile app. So, now that you have understood the necessity of a mobile app for an e-commerce business, it is time for you to implement it.

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