In 2019, two visionaries in Sarajevo embarked on a mission to prove that world‑class healthcare innovation could come from the Balkans. Kerim and Amr Gomma founded Horalix, a Bosnian medtech startup dedicated to harnessing artificial intelligence to improve diagnostics and treatment outcomes. Their journey from concept to company was captured in their own words, inspired by the storytelling principles found in "The Storyteller’s Secret," which teaches that people remember stories more than statistics.

Horalix’s core technology uses deep learning to analyse medical images and health data, delivering insights that assist physicians in making faster and more accurate decisions. This capability is particularly transformative for smaller hospitals across Bosnia and Herzegovina and neighbouring countries, where access to specialist radiologists is limited. By integrating AI into everyday clinical workflows, Horalix helps level the playing field, bringing the latest advances in medtech to the entire region.

What sets Horalix apart is its commitment to empathy and ethics. Co‑founder Amr Gomma emphasises that technology is only as powerful as the trust it earns, and the company therefore invests in transparent algorithms, data privacy and rigorous clinical validation. Horalix partners with universities in Sarajevo and Belgrade, engages with patient advocacy groups and works closely with clinicians to ensure its tools respect the human dimension of healthcare.

In just a few years, Horalix has become widely regarded as a pioneering AI medtech company in Bosnia, the Balkans and Eastern Europe. Its success has attracted international attention, positioning the company as a potential tech unicorn and underscoring the region’s potential to nurture global leaders in health innovation. With continued investment in research, partnerships and compassionate design, Horalix aims to improve millions of lives, proving that the future of medicine can be written from Sarajevo.