I know, I know, I know. We all hate the phrase “content is king” as much as the next person but let’s face it, content – in all its various forms is the definition of the word king “something preeminent in its class.”

Where Did the Phrase ‘Content is King’ Come From?
In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.
Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content.

Why Content Is King 2021?
Content is king decades since Gates coined the phrase, so does it still ring true?

1. Content builds a relationship with customers: When you have created the right content, you will improve your brand’s relationship with its customers. High-quality content helps to build brand reputation and trust, leading to more customers. Content helps to lure in new customers while also keeping previous customers happy. A brand needs to have customers who can trust and rely on them. When you give them content that they value, their relationship with you improves. You will build loyal brand advocates and encourage sales
2. Improves brand recognition: By creating good content, you can establish your brand as one that the audience can trust. Your audience will admire and rely on your brand. In the fast-paced world that we live in, that means that word will spread. People will talk about your brand and it will become more recognizable. You can effectively woo your target audience with your content. It is possible to get your audience to love you, which will increase your chances of getting on the first page of Google search results.
3. Custom content: Content is king because it helps you give your audience something they haven’t seen before. Providing them with the same old content that they can get with everyone else won’t serve to your benefit. Give them unique content that will wow your audience. For this, you have to research and understand your audience.
4. Helps you optimize for keywords: Keywords are the backbone of SEO. You cannot optimize your marketing strategy’s search engine ranking without using the right kind of keywords. Google’s algorithms keep evolving and changing to give users the best possible experience. As long as your content meets the requirements, it will be seen in search results.
It’s safe to say that content is not losing its luster anytime soon. Google likes it, people are consuming it at an ever-growing rate, and it can drastically improve your ability to rank in SEO.