There has been a rapid change in the behaviour of the customer or shopper. It is common among the millennials who are adapting to various shopping trends. With the influx of this fast-paced generation and advanced technology, millennials have parted ways from traditional habits.

Things have changed with the onset of smart devices wherein grocery lists or even orders are placed online with just a click. These days, youngsters do purchase their groceries through self-checkouts and various other options that ease their shopping experience. Check out your nearby Indian supermarket to experience this change!

According to Roy Morgan Research, about 14 million Australia's shoppers have shifted their shopping habits over the last decade.

The main reason behind this change is due to:

- high standards of food safety
- location
- good value

- Changing Trends: Mobile driven shopping habits

A recent survey showed that about 60% of the millennials use mobile apps to find coupons and vouchers online, while two-thirds of them create their shopping list on the smartphone. This is not a new thing for us. Even the older generation are using smart devices to find the best hotels, food reviews and likewise.

The change is huge in millennial customers who are turning towards online platforms and prefer click-and-collect options during shopping.

We bring to you 3 aspects of how the millennials plan and undergo their grocery shopping in Australia.

- Change in attitude towards preparing a shopping list

It is always advisable to write down your shopping list to save time, money and effort. Unlike the fourth generation grocers who do not bother to prepare a stringent list and are seen shopping more frequently.

This also implies to online shopping wherein things are picked randomly just because they liked it. Thus, the current generation tends to spend more time and money on shopping which makes it a booming industry.

- Change in preference of buying consumer bags

Every industry is trying to become environmentally friendly and are inclining more towards using jute or cloth bags. Many Indian grocery shops in Australia are using reusable shopping bags.

While this case is different from the older generation who carry their bags while shopping. This is likely to increase after Australia cuts on the plastic bag.

- Change in behaviour while paying

Many supermarkets in Australia have started with a new concept of 'self-serve checkout'. It was introduced to reduce costs and increase efficiency. It is a curse for the older generation who rarely go through the self-serve checkout while the younger generation takes it as a boon who choose self-serve checkouts over traditional checkouts.

Over to you!

More and more brands are shifting towards retail technology and implementing effective design customer-centric mobile applications, heavy discounts, vouchers and likewise that has modernized stores and created a competitive advantage for many brands.

With varied trends evolving each day, supermarket retailers are striving hard to meet the needs of their potential consumers.

Indian Deals makes online Indian grocery in Sydney easy with heavy deals on all its products and services. All you need to do is buy our vouchers at affordable prices and redeem it whenever needed. Visit us now!

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