Industry Probe has titled an upcoming report as “Tanning Products Market – Global Industry Dynamics 2019-20, Trends and Forecast, 2021–2028” to its ever-growing database of reports. The report explicates the market for tanning products via a sequence of channels that incorporate data ranging from fundamental information to an unquestionable projection. It further includes all the primary factors that are expected to undergo definite transformation within the market. The data accessible in the report therefore can be used to augment the standing of the company operating in the global tanning products market.
The process of artificial tanning using products is a result of the skin reacting to various chemicals present in the tanning products. The DHA present in this type of product is the main ingredient to achieve the desired dark tone that is boosting the demand for chemical-based tanning products. The artificial tan lasts until the dead skin cells rub off, usually 5-7 days. This is significantly driving the sale of chemical-based tanning products in the global market. However, growing awareness towards several health issues affected by harmful chemicals is leading to the growing demand for organic, or natural tanning products across the world. Moreover, socio-cultural changes are also expected to drive the overall chemical-based products globally during the forecast period. Moreover, rapid development for natural alternatives for chemical products is anticipated to accelerate the global tanning products market.

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Market players are focusing on the adoption of business strategies such as product development and expanding the distribution channel. This is expected to increase the demand for this segment across the world during the forecast period. However, chemicals used such as paraben helps to prevent bacteria and acts as a preservative in various skincare products owing to increasing consumer preferences. The commercial segment is expected to hold a major market share. The individual segment is anticipated to grow at the fastest rate after the lotions market during the forecast period. Area-wise, Europe is expected to hold a major market share of the global chemical-based products market, followed by the Asia Pacific and North America. Asia Pacific countries are majorly driven toward chemical tanning products due to rising spending capacities; and therefore, women are considered to repeat treatments as necessary and keep skin dark and safe. The report shows that the North American market is expected to grow at a steady rate during the forecast period. Also, the U.S. is the largest and most attractive chemical-based tanning products market with high penetration of tanning products.
The global tanning products market is fragmented in nature and is expected to witness increased competition in the coming years, owing to the entry of new players in the global market. Manufacturers are focusing on product innovation and strong marketing, and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the overall growth of the market. Key companies profiled in the research report include Avon Products, Inc., Beiersdorf AG, Christian Dior SE, Clarins Group, Johnson & Johnson, Kao Corporation, L'Oréal S.A., The Estée Lauder Companies Inc., The Procter & Gamble Company, and Unilever.

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