The olive, also known by the name Olea europaea, meaning European olive, belongs to a species of small tree in the family Oleaceae, found commonly in the Mediterranean Basin. The species is popularly cultivated in all the lands of the Mediterranean, as well as South America, South Africa, India, China, Australia, New Zealand, Mexico, and the United States. The olive's fruit, also called the olive, is of significant agricultural importance in the Mediterranean region as the source of olive oil, it is one of the core ingredients in Mediterranean cuisine. The tree and its fruit give their name to the plant family, which also includes species such as lilacs, jasmine, Forsythia, and the true ash trees (Fraxinus).
Olives and olive oil have a long history of reputed health benefits, and there is a developing body of scientific data to back up these claims. Olive oil is made by crushing olive fruits and then separating the oil from the pulp, plays a key role in the Mediterranean diet. Additionally, Olives are low in cholesterol and a good source of dietary fiber, which the body needs for good stomach health. They are also rich in iron and copper. These are major factors in the growth of the Olive Market. Moreover, Olives are a good source of oleate, which is a monounsaturated fatty acid. As per the study, eating more monosaturated fat reduces the risk of premature death due to disease compared with eating more carbohydrates.

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As per the report from Industry Probe, the global olive market is likely to grow at a significant rate over the next few years. Awareness about health and fitness are some of the major factors driving the global market. There is a rise in demand for olive due to several health benefits such as it helps to control blood pressure, controls cholesterol, prevents diabetes, reduces the risk of cardiovascular diseases, increases immunity. This could drive the demand for the olive market. Moreover, the increase in heart-related diseases, and side effects of its alternatives for health, which likely to boost the demand for olives and olive oil.
The report has segregated the global olive market based on product type, distribution channel, and region. In terms of product type, the global olive market can be classified into green olives and black olives. Based on the distribution channel, the global olive market can be bifurcated into offline and online. The online segment is sub-segmented into company-owned websites and e-Commerce portals. In terms of form, the olive market can be segregated into raw olive, pickled olive, dried olive, olive oil, and others. In terms of end-user, the masks can be distributed into households, food industry, food service industry, cosmetics industry, pharmaceutical industry, and others.

Originally published on-
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