According to a new market report published by Industry Probe (www.industryprobe.com) titled ‘Baby Cosmetics and Toiletries Products Market (Product Type: Baby Skin Care Products (Baby Massage Oil, Baby Lotions, Baby Creams/Moisturizers, Baby Wipes, Baby Powder, Others), Baby Hair Care Products (Baby Shampoo & Conditioner, Baby Hair Oil), Baby Bath Products (Soaps, Bubble Bath/Shower Gel, Others), Baby Oral Care Products (Toothpaste, Toothbrush), Others; Distribution Channel: Online (Company Website, E-commerce Websites), and Offline (Hypermarkets/Supermarkets, Specialty Stores, Brand Stores)) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027,’ the global baby skin care products market was valued at US$ 6.5 Bn in 2018 and is expected to expand at a CAGR of 5.4% from 2019 to 2027.

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As per the report, baby skin care products have high demand as compared to other baby care products such as hair care products, oral care products, and bath products. Rise in health concerns which includes the prevention of skin diseases in babies and the need for baby cosmetics which are not harmful to baby skin drives the demand for baby skincare products. Established manufacturers such as J&J, P&G, and Kimberly-Clark focus on product innovation and create sustainable brand loyalty among consumers. Developing regions such as Asia Pacific and South America are experiencing rise in disposable income and luxury spending due to economic growth. Furthermore, young parents are ready to pay premium prices for products which can provide maximum benefits and are safe to use for their babies. This is expected to drive the demand for baby cosmetics in the coming years.

Baby cosmetic products are gaining popularity among young parents due to rise in disposable income and awareness regarding their usage. This is expected to drive the demand for products which takes care of baby skin and health. Increasing birth rate is leading to increase in the number of parents using baby cosmetics products for their babies. Additionally, various local and international establishments such as the WHO support in maintaining baby health as baby skin and health are delicate. Further, rise in baby health concerns in the past few years due to change in atmosphere drives the growth of the baby cosmetics products market. Hospitals and non-profit organizations also create awareness about skin diseases afflicting babies and encourage people to use baby cosmetic products which are useful for the baby. People are gradually using organic products, and demand for the same is estimated to rise in the coming years.
In terms of product type, baby skin care products in the form of powder, massage oil, baby wipes, lotions, creams, etc are the most preferred by young parents. Asia Pacific and South America have great potential for further penetration of baby cosmetics and toiletries products as compared to other regions due to increasing birth rate, rapid urbanization, and increase in number of working parents. Young parents are concerned about baby health and hence demand for baby cosmetics products is expected to rise in the coming years. Buying decision regarding baby care products depends on benefits offered by the product, product suitability with baby’s skin, apart from cost efficiency and usage convenience.

Some of the major operating players in the baby cosmetics and toiletries market to give a better competitive analysis of the market and these include Procter & Gamble Company, TWASA Cosmetics, Johnson & Johnson, Unilever Plc., Kimberly-Clark Corporation, Ontex International, Krauter Healthcare, Beiersdorf AG, Vasa Global Cosmetics, and KAO Corporation.

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