Industry Probe has titled an upcoming report as “Global Air Freshener Market – Global Industry Dynamics 2019-20, Trends and Forecast, 2021–2028” to its ever-growing database of reports. The report explicates the market for air fresheners via a sequence of channels that incorporate data ranging from fundamental information to an unquestionable projection. It further includes all the primary factors that are expected to undergo definite transformation within the market. The data accessible in the report therefore can be used to augment the standing of the company operating in the Global Air Freshener Market.


The air care products, including the air freshening products, fall in the wide variety of home care products worldwide. The rise in trend for a clean and fresh environment around homes, vehicles, and offices, has increased the demand for air freshener products like different fragranced air freshener spray, electric air fresheners, gel air freshener, base air freshener, liquid air freshener, etc. New and upgraded products include the premium and value-added freshening products for the niche market of wealthy consumers who are looking to maintain air hygiene in their rooms and car. Many new brands entering the market with new flavours like rose, lavender, jasmine, sandalwood, etc which are attracting new consumers in every region. Moreover, due to online presence and improved marketing and advertising strategies, the market has witnessed a rise in global demand and is expected to increase in the upcoming future.

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The COVID-19 pandemic is expected to have a great impression on the global market. The rising knowledge regarding freshness and cleanliness at homes will encourage opportunities for the market. The elevated demand for air fresheners has led to the deficiency of such products. The mounting demand for manufacturers to raise their production capacities in this crisis will further benefit the market. The increasing assumptions and concerns about the spread of the virus will boost the demand for an air freshener. Moreover, the long-term effect of the virus will simultaneously activate cautiousness among people, which, in turn, will anticipate well for the market.

The Global Air Freshener Market is fragmented in nature and is expected to witness increased competition in the coming years, owing to the entry of new players in the global market. Manufacturers are focusing on product innovation and strong marketing, and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the overall growth of the market. Prominent players operating in the Global Air Freshener Market include Procter & Gamble, Reckitt Benckiser Group plc, Church & Dwight Co., Inc., Julius Sämann Ltd., Godrej Consumer Products Limited, Air Delights, Inc., Focus Technology Co., Ltd., and Energizer Brands, among others.

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