Infinium Global Research’s recent report on the “Brain Health Supplements Market (By Product (Natural Molecules, Herbal Extract, and Vitamins & Minerals), By Supplement Form (Capsules, and Others), By Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, and Stress & Anxiety)) Global Industry Analysis, Trends, Size, Share and Forecasts to 2026” estimates that the market was nearly worth USD 4.75 Billion in 2020 and will reach a value of over USD 8.40 Billion in 2026, growing with a CAGR of 10% during the forecast period of 2020-2026. The report also provides a comprehensive outline of the factors responsible for the growth of the market.

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Rapid Growth of E-Commerce Have Boosted the Growth of the Global Brain Health Supplements Market

Americans and others around the world have turned increasingly to brain health supplements to maintain or preserve their brain health. Brain health supplements are natural compounds or herbal extracts, which improve memory, creativity, attention, motivation, and alertness in healthy individuals. The benefits of natural memory enhancing supplements increase in the use of memory enhancement supplements among students, and the rapid growth of e-commerce have boosted the growth of the global brain health supplements market.

The global brain health supplements market is positively affected by the COVID-19 pandemic. Poorly nourished individuals are at a greater risk of coronavirus infections. Therefore, it becomes imperative to pay attention to diet and nutritional status during the ongoing COVID-19 pandemic. Global use of brain health supplements increased during the Covid-19 pandemic. As a result, consumer demand in multiple pockets of brain health supplements has increased as interest in overall health and wellness has grown. This increased engagement is also evident in the analysis of social media activity related to brain health supplement products. For ingredient suppliers, manufacturers, and retailers, it is prudent to begin preparing now for a long-term market where consumer demand for brain health supplements continues to grow beyond its historical base.

Natural Molecules Segment to Remain the Largest Preferred Product for Brain Health Supplements

Omega-3 fatty acids, Acetyl-L-carnitine, Huperzine-A, Citicoline, and Alpha (glycerylphosphorylcholine) GPC are some of the key natural molecules used in the products. The growth of this segment is attributed to a rise in mental health concerns among consumers. The nutritional content in these products helps in increasing the concentration level, reducing stress, depression, and anxiety, and elevating the mood, thus driving the product demand.

For instance, in February 2020, GC Rieber Oils expanded its presence and partnered with Barrington Nutritional for distribution in the U.S and Mexico. However, offering products with a competitive price range is one of the most prevalent challenges faced by conventional omega-3 ingredient manufacturers.

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North America to Dominate the Brain Health Supplements Market over the Forecast Period

Geographically, North America generated the highest revenue in the global brain health supplements market. The presence of major market players that are introducing quality products for capturing maximum market share is driving the demand for brain health supplements in this region. The US is the leading country in terms of sales in the global brain health supplements market. Higher awareness about brain health supplements and their effect on health coupled with a higher willingness to spend on healthcare products are the major drivers for the sale of brain health supplements in this country.

Furthermore, factors such as a higher geriatric population and strong distribution channels are augmenting the growth of the market in this region. Growing health awareness among consumers, along with a surge in educational and promotional activities for consumers, is anticipated to boost growth in the region.

Companies Operating in the Brain Health Supplements Market Focusing on Acquisition and Product Innovation

The global market for omega-3 is fragmented and competitive in nature. The regional and country-level players hold the major market share in the omega-3 market. The market is dominated by several players such as Purelife Bioscience Co., Ltd., Peak Nootropics, Teva Pharmaceutical Industries Ltd., HVMN Inc., AlternaScript, Liquid Health, Inc., Natural Factors Nutritional Products Ltd., Quincy Bioscience, Reckitt Benckiser Group plc., and Onnit Labs, Inc. Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.

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