Infinium Global Research’s recent report on the “Potato Chips Market (By Product Type (plain and flavored), By distribution channel (supermarkets/hypermarkets, specialty food stores, online stores, and convenience stores)) Global Industry Analysis, Trends, Size, Share and Forecasts to 2026” provides a comprehensive outline of the factors responsible for the growth of the market. According to the report, the global market for potato chips was sized near USD 32.7 billion in 2020 and is expected to reach over USD 42 billion by 2026 growing with a CAGR of 4.3% over 2020-2026.

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Potato Chips, Cereal Bars, Instant Noodles, Tinned Meat, and Vegetables Witnessed Higher Demand

Several food companies across the world offer potato chips to consumers under various brands. For instance, Lay’s from PepsiCo and Pringles by the Kellogg Company are the leading brands of potato chips in the world. Snacks are the foods eaten between meals. Eating different types of snacks is a prominent dietary habit in most parts of the world. Eating snacks or snacking has increased over the past few years in terms of prevalence, frequency, portion size, and energy contribution, particularly among high-income countries.

The spread of the COVID-19 pandemic had a serious impact on food and beverage as well as other industries. However, packaged foods such as potato chips, cereal bars, instant noodles, tinned meat, and vegetables witnessed higher demand during the pandemic. This, in turn, mainly drives the growth of the food and beverage industry including the potato chips market during the period of a pandemic. The demand for potato chips increased in the retail sector as consumers hoarded household supplies in order to prepare them for quarantine.

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Plain Potato Chips Segment to Remain the Largest Preferred Product for Potato chips

Based on the product type, the potato chips market is categorized into plain and flavored potato chips. The plain potato chips segment holds the largest market share of the potato chips market by product type. Plain potato chips are the most common type of chip on the market. It includes unflavored chips which may be standard chips, thick‐cut, and crinkle-cut, and cooked with three core ingredients potatoes, oil, and salt. Plain potato chips are on the variety of food that people use with breakfast as snacks. Plain potato chips are prepared by slicing potatoes and frying the chips in a vessel containing oil at a proscribed temperature using the furnace. Lay's is a brand of potato chip varieties. It is the name of the company that founded the chip brand in the United States which is a subsidiary of PepsiCo. Lay's Classic potato chips are plain chips that the company offers over the world.

North America to Dominate the Potato Chips Market Over the Forecast Period

Geographically, North America holds the maximum market share in the global potato chips market. The demand for potato chips is growing at a fast rate, owing to changes in lifestyle, a dearth of balanced dietary intake, and improved R&D to develop new kinds of protein-enriched food products. The United States is anticipated to have the highest contribution in the North American market due to the rising number of health-conscious consumers in the country. Growing consumer awareness regarding proper weight management, calorie reduction, and improvement of health is likely to increase the demand for nutrient-based products in the country, over the years ahead.

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