Videos are everywhere. And their popularity has swiftly grown since the last few years. The development of innovative video technologies is the driver of its success in today’s world. In fact, if you go by the statistics, more than 80% of the traffic would consist of video content by the end of 2021.

But that’s what you know about all the different forms of videos available now. Many believe that live streaming video will have the most significant impact on different industry niches compared to other video options available.

Now you must be wondering why there is so much hype around this type of video content? Well! The answer is pretty much straightforward. More than 60% of the population between 18 to 34 years old is inclined towards live streaming content. And because of its immense popularity, the market value of this video content will be around $70 billion by the end of 2021.

It won’t be wrong to say that this industry will get bigger and stronger. Are you still wondering about the impact of live streaming in global industries? Without further ado, let’s begin right away!

Read More :- https://www.pukkapartners.com/insight/live-streaming-how-is-it-impacting-global-industries

Live Streaming- Its Growing Popularity and Impact on Global Industries

Media Industry: The integration of video or live streaming content led to a transition from conventional options to digital ones. Digital media is quickly overtaking newspapers, flyers, and video ads. In fact, live streaming became the staple for many news websites. So, you don’t have to wait for any 6 pm broadcast anymore since you can access live content anytime and anywhere. Plus, with the growth of social media, it has become a pretty winning combo.
Entertainment industry: The popularity of traditional TV content is declining with the launch of a number of OTT services like Netflix, and more. This allows everyone to watch their favorite content anytime and anywhere. And with gaming consoles, smart TVs, tablets, and others, live streaming is quite evolving in this industry.
Education industry: If you think live streaming is for entertainment alone, you are highly mistaken. This technology provides so many options for learning worldwide. It is proving to be an indispensable tool to access education via online classrooms, workshops, and schools.
Fitness industry: This industry is massive, with more than $90 billion market value. And with the digital fitness options, the subset of this industry will reach around $25 billion by 2022. Video streaming allows companies to engage with their customers directly. Plus, the convenience and flexibility of this option make it quite an exciting option for the one who wants to get the gym experience in the comfort of their home.
Besides these industries, for businesses, this streaming technology is bringing some quality transformations to businesses. It can be vital for communications of all sorts. Companies can hold online meetings at a click of button with anyone. Plus, company streaming events are helping businesses gain traction and improve their credibility.

Final Words- Live Streaming is Transforming Business Landscape for Good

We stand firmly with this statement. It is indisputable that love streaming is impacting the world for the better. It is influencing global industries in many ways.

Remember, the world is changing. And if you want to resonate with your audience in today’s growing digital world, you must switch to It is, in fact, already providing a quality experience to the end-users. Leaders around the globe are considering shifting towards online streaming. However, there must be a strategy in place before you start doing it for your audience.

You must ask some questions to understand budget expenditure and understand how to build your streaming strategy.

Where does your audience consume their content? What type of devices should you opt for live streaming?
How to choose between quality and time-to-market strategy?
Do you need any content protection?
How to monetize your service?
How much should you go for a customizable viewing experience?
Once you know the answers to these questions, you can easily create a winning strategy for your business. So, are you all set to include live streaming in your marketing strategy?



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