Delivering digital media, entertainment, and advertising material have historically been problematic due to technical limitations, such as slow and unreliable networks. Companies will be able to deliver higher-quality, interactive, and immersive experiences across a broader range of connected devices thanks to 5G. Marketers will now be able to acquire more precise and granular data to customize messaging.

The evolution of wireless technology has been dramatic in recent years. It took more than a century, but only in the last few years have the silicon and software technologies developed to make the successful distribution of multi-media content via wireless signals to a mobile personal computer device like the smartphone. With more than 70% of mobile users watching video on their 3G and 4G Internet-connected phones, 5G technology is poised to transform the entertainment and media scenery in the next decade in the same way that radio-based transmission technologies such as broadcast, satellite, and microwave did in the previous 50.

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Major Market highlights:

With 5G technology predicted to become the most important next-generation cellular network technology in 2020, especially in urban areas, OTT (over-the-top) content adoption will continue to rise.
According to the most recent OTT trends, streaming 4K video can consume up to 30Mbps of internet bandwidth. To stream such high-resolution video, you'll need at least double that amount of bandwidth, which is uncommon for consumer-grade internet connections. However, when 5G becomes more prevalent, the additional bandwidth will enable 4K and VR (Virtual Reality) streaming to become one of the distinguishing features over the forecast period.
Increased focus on customer experience and personalization with the support of ever-evolving technology to protect revenue and achieve long-term growth has proven to be one of the market's essential drivers.
The success of this venture is fueled by strong financial support from national governments. China, for example, intends to create a USD 30 billion fund by 2030 to ensure that it is a world leader in AI. Simultaneously, India is making progress with mobile wallets and Progressive Web Applications to improve in-app experiences (especially for places with slow mobile broadband).

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