Sun Enterprises & Distributor, an online marketplace for a variety of products from lifestyle, fashion, electronics, clothing and others, has its team ready to help customers in many ways. They have come up with interesting facts about the evolution of wedding dresses for women.
The wedding dress market is very happening and exciting. In fact, it depends on a lifetime affirmation “I Do” and have to confront a lot of “I don’ts” from the brides.
However, it’s a niche market and has several challenges to come across. Usually, customers require high-touch service as they have to spend pretty penny on a dress that they will wear on the most important day of their life. The average spend on wedding dresses are usually high in the clothing segment. In fact, brides don’t want to return the purchase so spend a lot of time exploring options for the finest dresses.
The bridal retail is a rather unique segment. It has been facing and overcoming similar challenges for a long time in history. It’s an ultimate connected shopping journey that often begins with the most analog of touchpoints the biggest magazines ever known. The journey resumes at retail where things get different. Usually, the retailers have to entertain 3-20 parties where just one converts. Only the lucky ones are able to sell an add-on dress.
It was and it still is quite complicated. However, there’s one thing for sure: wedding dresses have an emotional connect with the brides. While the dresses have transformed greatly over a period of time, women still feel the same connect.
Wedding dresses have come a long way over the past few decades. From petticoats to strapless gowns and princess dresses, bridal wear has transformed significantly. White is fairly modern, as initially women even used to get married in the hues of a rainbow. But then again, white was not a practical choice as washing machines were not here to makes whites really white.
While trend is always believed to be the major factor in bridal fashion, sometimes politics and current affair do affect the trends significantly. When resources were limited, brides wore bridal dresses made of nylon or parachute silk.
In fact, Queen Victoria is credited for making white wedding dresses popular. She wore a gorgeous ivory silk gown to marry Prince Albert and soon the dress created a major impact on the entire fashion industry. Many designers copied the dress and the rest is history.
Later on embroidered silk, laces, floral detailing and intricate designs enhanced the appeal of bridal dresses. In fact, wedding day customs also influenced the way dresses were worn. In 1950s bridal dresses became more romantic and feminine in design.
Nowadays, wedding dresses for women never fail to impress with mini skirt feel, low cuts, deep necks, and modern designs.
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An online marketplace, Sun Enterprises & Distributor carries a wide variety of products from all major categories such as clothing, toys, electronics, health & beauty, Jewelry & watches, and many more. The online marketplace offers high-quality products at highly affordable prices.