Romax is a privately-owned marketing services company based in central London. They specialise in bringing data-driven marketing services like direct marketing, data, design, printing, and delivery of direct marketing materials.

[08/04/2020, GREATER LONDON] – For many large and small enterprises, direct marketing has been a useful tool in reaching out to consumers in central London and nearby areas. Despite the prevalence of online surveys, eCommerce sites and other electronic marketing tools, direct marketing methods —direct mail, in particular — have maintained a special place in the marketing toolboxes of some businesses.

Fantastic Results for Fantastic Services

One case where it is evident that direct mail still has relevance is Romax’s project with Fantastic Services. Fantastic Services provides cleaning and maintenance services to direct customers and businesses in the UK, in the form of other brands like Fantastic Cleaners, Fantastic Handyman, Fantastic Gardeners, and many others.

Fantastic Services first hired Romax in 2017 to manage their direct mail campaigns. Before that, Fantastic Services’ brand awareness, ROI and presence in communications channels were, well, less than fantastic. Romax recommended and enacted a Direct Mail Campaign that consisted of digitally printing direct mailers in full colour, mailers which had different sample packs and promotion codes to incentivise potential and existing customers to engage with the brand.

The results this time were incredible. Fantastic Services reaped great benefits from Romax’s Direct Mail Campaign. The brand saw increased revenue, greater brand awareness, cut-through communications with simple, effective mail packs, prompt dispatch that allowed response to time-bound offers, and most impressively, an ROI of 349%.

About Romax

Romax is a nimble business composed of an ambitious team that confidently sells its marketing expertise. The company prides itself in helping clients in the Greenwich area use their data more intelligently, and to produce more effective customer communications—whether online or offline.

To maximise your customer communications and other direct marketing efforts, contact Romax today:
https://romax.co.uk