Gaborone, Botswana, – Kalastone Digital is a Botswana based B2B digital marketing agency which aims to optimize customer’s businesses online to give better online presence. It is all ready to launch its marketing website which intends to educate business owners and marketing managers in the SADC region, about the importance of going online.

Kalastone Digital – a digital marketing agency is all set to launch its marketing website by the name - kalastonedigital.com, which is going live from 1 November 2019. It is based in Botswana and provides digital marketing services such as - SEO, SEM, content marketing, copywriting, email marketing, and social media marketing. The website will be a platform to all the Botswana companies who are presently hesitant about going online due to a lack of requisite skills. Very few companies have attained success online in Botswana, which has created a general idea that Botswana is not ready to go online. But, the Kalastone Digital objects to break such an assumption by providing the better place with superior services that are both professional and measurable. This statement is supported by the research, as well. Two important points were highlighted in the Hootsuite’s – “We Are Social 2019” Report–

Botswana has a population of 2.35 million, 3.22 million mobile subscriptions and 1 million internet users. This implies that for a business, customers are available online, it is the companies’ duty to position themselves online. By doing so, the products and services will become available to customers when they surf internet looking for various solutions.
The same report measures mobile connectivity index in relation to affordability of devices and services, consumer readiness and availability of relevant content and services. Out of a maximum possible score of 100, affordability of devices and services scored 58.79, while consumer readiness scored at 72.64 and 37.70 for availability of relevant content and services.
The above two points shows that Botswana businesses are failing to meet customers’ needs. As, they are not able to provide relevant content to the customers either because of their lack of awareness or lack of skills to optimize themselves online. This is why Kalastone Digital is keen to provide – alertness about online opportunities and skills to optimize online footprint.

On this, in her own words Google Ads Search certified Ms Bonolo Phaladze - Chief Digital Officer of Kalastone says “We intends to change the general sentiment of ‘Botswana businesses being not ready for going online’, by providing holistic digital solutions such as search engine optimization, Pay Per Click (PPC), content marketing, social media marketing and email marketing.”

Therefore, Kalastone Digital being a B2B marketing agency, aims to help Botswana businesses to be found online. To all those in Botswana and SADC region, who are looking for a breakthrough in the digital market, kalastonedigital.com can be proved as a milestone for their business. Detailed information is available on the website.

About Kalastonedigital.com:

Kalastone Digital is Botswana based Business-to-business digital marketing agency which helps businesses optimise their online presence for search. The main focus areas and services of Kalastone are SEO, SEM, content marketing, copywriting, email marketing and social media marketing. Kalastone Digital see itself as a Google premier partner in future by providing services to the companies to avail the advantages of digital marketing.