According to a new report Global Hair Serum Market, published by KBV Research, The Global Hair Serum Market size is expected to reach $1.4 billion by 2025, rising at a market growth of 7.86% CAGR during the forecast period. The increased demand for hair serum products along with the increase in preference for natural cosmetic products has prompted some of the leading manufacturers in the global hair serum market towards the inclusion of natural ingredients in their products.

Hair treatment serum sub-segment in the product types accounted for the higher value share among the product types. The increase in concern about hair loss and the desire for good quality hair among the target customers is one of the main reasons behind the segment's overall growth in value sales. The Hair Styling Serum market is expected to witness a CAGR of 8.6% during (2019-2025).

Among the sub-segments, the Conventional segment accounts for a higher value in the hair serum market. One of the main reasons behind the higher value share of the synthetic sub-segment is the ubiquity of the product at reasonable prices. The Organic market is expected to witness a CAGR of 9.2% during (2019-2025).

The North America market dominated the Global Hair Serum Market by Region in 2018, growing at a CAGR of 7.2 % during the forecast period. The Europe market is anticipated to witness a CAGR of 7.5% during (2019-2025). Additionally, The Asia Pacific market is poised to grow at a CAGR of 9.3% during (2019-2025).

Structural Insights: https://www.kbvresearch.com/hair-serum-market/

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Henkel AG & Company, KGaA, HerStyler Oy, Kao Corporation, L'OrÉal Group, The Procter and Gamble Company, Unilever PLC, Natura & Co. (Avon Products, Inc.) Giovanni Cosmetics, Inc., John Paul Mitchell Systems, and Revlon, Inc.

Recent Strategies Deployed in Hair Serum Market

» Partnerships, Collaborations and Agreements:

Nov-2019: John Paul Mitchell announced partnership with FitSkin AI beauty platform, for debuting a new technology for future professionals and stylists worldwide. The partnership is aimed at developing a hair analysis solution that has been set to launch in 2021.
Jul-2019: P&G's My Black is Beautiful (MBIB) came into partnership with Sally Beauty in order to launch a new hair care line in US. The new hair care line includes fortifying conditioner, hydrating-sulphate free shampoo, intense recovery treatment products, and 2 tangle slayer conditioning creams for type 3 and type 4 hair treatment products. The company is aimed at developing products that suites diverse hair types.
Jun-2018: Hindustan Unilever, a subsidiary of Unilever partnered with Amazon India for developing and launching male grooming product range. The companies are aimed at creating hair care and male grooming range including hair wax, hair styling creams, gel, beard oil, beard balm, beard wash, and a 3-in-1 shampoo.

» Product Launches and Product Expansions:

Mar-2019: P&G released Waterless hair care collection, a new hair care brand. The collection includes ultra-lightweight Foam Dry Shampoo, residue-free Dry Shampoo spray, range of Dry Conditioners, and range of alcohol-free Hair Refreshers. The alcohol-free hair refreshers provide instant odour-detox, anti-freez benefits, and static control.
Nov-2018: Henkel launched a new vegan and sustainably-sourced beauty brand, Nature Box. The Nature Box lined up with five collections, featuring oils extracted from fruits and nuts, including avocado, almond, coconut, apricot, and macadamia nut. It includes 11 products for body and 11 products for hair and these products are free from silicones, sulphates, artificial colorants, and parabens.

» Acquisition and Mergers:

Nov-2019: Henkel signed an agreement to acquire Deva Parent Holdings, owner of DevaCurl brand from Ares Management Corporation, a private equity owner. The acquisition helps in expanding its range of products including free-from formulas and vegan products. DevaCurl is a fastest growing Premium Professional hair care brand in US.
Dec-2018: P&G acquired Walker & Company Brands, the company engaged in making beauty and health simple. Walker & Company has well performed brands including FORM Beauty, a premium hair care collection designed for meeting the needs of increasing number of women with textured hair and Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair.
Dec-2017: Kao announced the acquisition of Oribe Hair Care from Luxury Brands Partners, LLC. It joins Kao's Salon Division portfolio of professional beauty brands. Oribe has been known for its skincare, hair care, makeup tools, body care and accessories.
Dec-2017: Unilever acquired Sundial Brands, a leading skincare and haircare company, which uses high-quality and authentic ingredients. The acquisition is aimed at accelerating the business growth while increasing the positive social impact.

Global Hair Serum Market Segmentation

By Nature

Conventional
Organic

By Product Type

Hair Treatment Serum
Hair Styling Serum

By Form

Online
Offline

By Geography

North America

US
Canada
Mexico
Rest of North America

Europe

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Asia Pacific

China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

LAMEA

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Companies Profiled

Henkel AG & Company, KGaA
HerStyler Oy
Kao Corporation
L'Oréal Group
The Procter and Gamble Company
Unilever PLC
Natura & Co. (Avon Products, Inc.)
Giovanni Cosmetics, Inc.
John Paul Mitchell Systems
Revlon, Inc.

Hair Serum Market Related Reports:

North America Market
Europe Market
Asia Pacific Market
LAMEA Market