Knowledge Sourcing Intelligence announces the publication of a new report on “Oat milk Market - Forecasts from 2018 to 2024" to their offering.

According to the report, the oat milk market is projected to expand at an impressive CAGR of 72.13% over the forecast period 2018-2024. The Oat milk market is expected to surge during the forecast period which can be attributed to the growing prevalence of lactose intolerance which is caused by the inability of the lactase enzyme produced by the cells present in the lining of the small intestine to breakdown or digest lactose (milk sugar). Hence, consuming oat milk provides an alternative for individuals suffering from lactose intolerance, which is considered lactose-free without compromising with the nutritional benefits. For instance, as per the National Institutes of Health (NIH) estimates, lactose intolerance in infants reported is around 1 in 60,000 in Finland. For adults, not able to digest lactose comprises over 60% of the human population. The disease at the time of adulthood is prevalent among the individuals of East Asian descent affecting over 70% of the population.

By source, the oat milk market is segmented based on organic and conventional. Organic is expected to hold a significant share in the market owing to rising health awareness coupled with an increasing number of product launches around the globe. Also, consumer behavior across the world has undergone a sea change and new entry-level brands are gradually taking acquiring consumer following by launching organically derived beverages that are both dairy-free and in certain cases allergen-free.

Geographically, North America is expected to hold a significant share in the market and there has been a rapid surge in the popularity of the oat milk in the United States, brought about by the shrewd strategy designed by Oatly targeting coffee shops, resulting in its swift uptake. Starbucks Corp. announced on 7th January 2020 that it is adding oat milk beverage to its menu and will be available at 1,300 locations in the U.S Midwest. Furthermore, the growing environmental consciousness among American individuals has also contributed to the growth of the oat milk market in comparison to other plant-based beverages.

Some of the major players covered as part of the report are Pacific Foods, Oatly, Elmhurst, Califia Farms, Danone, HP Hood, PepsiCo, Thrive Market and Happy Planet Foods
This report segmented the oat milk market on the basis of the following terms

• By Source

o Organic
o Conventional

• By Type
o Flavoured
o Unflavoured
o Others

• By Packaging
o Carton
o Bottle

• By Application
o Beverage
o Bakery

• By Distribution Channel
o Online
o Offline

• By Geography
o North America
 USA
 Canada
 Mexico

o South America
 Brazil
 Argentina
 Others

o Europe
 Germany
 France
 United Kingdom
 Spain
 Others

o Middle East and Africa
 Saudi Arabia
 Israel
 Others

o Asia Pacific
 China
 Japan
 South Korea
 India
 Others

View a sample of the report or purchase complete study at https://www.knowledge-sourcing.com/report/oat-milk-market

Knowledge Sourcing Intelligence is a market research and consulting firm based out of India. Driven by industry experts, the company provides syndicated reports, custom research, and consulting services. Our proprietary data analytics model blended with quality primary and secondary research data, assists in generating quality reports providing crucial insights to managers and decision-makers. The services offered by us helps companies to gain required competitive edge. Our expertise across 10 industries such as ICT, Chemicals, Semiconductors, Healthcare among others caters to diverse client needs.

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