Meticulous Research®—a leading global market research company, published a research report titled, ‘Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031.’
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According to the latest publication from Meticulous Research®, the air purifier market is projected to reach $28.8 billion by 2031, growing at a CAGR of 8.9% from 2024 to 2031. This growth is driven by increasing urbanization and indoor air pollution, rising demand for energy-efficient air purifiers, heightened public awareness about the health risks associated with poor air quality, and various government initiatives aimed at improving air quality. However, high purchase and maintenance costs of air purifiers remain a constraint for the market.
Product Type
The market segments by product type include HEPA purifiers, activated carbon air purifiers, ionic air purifiers, UV air purifiers, hybrid air purifiers, and others. In 2024, the HEPA purifiers segment is expected to dominate with a market share of approximately 48%, driven by increasing air pollution in urban areas, growing awareness of health risks from poor air quality, and stringent government regulations. For example, Dyson launched the Purifier Big+Quiet with a HEPA-H13 grade particle filter for large rooms in August 2023.
Circulation
Based on circulation, the market is divided into forced circulation and natural circulation. The forced circulation segment is expected to hold the largest market share in 2024, primarily due to the popularity of HEPA purifiers and their widespread use in the industrial sector. This segment is also anticipated to register the highest CAGR over the forecast period.
Portability
The market is segmented into standalone/portable and in-duct/fixed air purifiers. The in-duct/fixed segment is expected to account for a larger share of around 57% in 2024, supported by advancements in HVAC systems and increased investments by commercial users in air quality improvement. Nevertheless, the standalone/portable segment is projected to grow at a higher CAGR, driven by increasing sales in the residential sector and the benefits of targeted air cleaning.
Distribution Channel
The market is split between online and offline distribution channels. The offline segment is expected to dominate with a 72% market share in 2024, benefiting from in-store purchasing guidance and the immediate availability of products. However, the online segment is set to grow at a higher CAGR due to the rapid expansion of e-commerce, 24/7 availability, and advantages such as product variety, easy feature comparison, and customer reviews.
End User
The market is categorized into industrial, residential, and commercial end users. The commercial segment is expected to hold the largest share of around 55% in 2024, driven by strategic developments, stringent government regulations for indoor air quality, and rising public awareness. For instance, ISO-Aire launched new commercial-grade air purifiers for various indoor spaces in July 2023.
Geography
Geographically, the air purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is expected to dominate in 2024 with a market share of around 43%, driven by rapid industrialization, urbanization, rising disposable incomes, and technological advancements in HVAC systems. The region also faces severe air pollution issues, prompting stricter government regulations and the introduction of advanced air purifiers by market players. APAC is projected to achieve the highest CAGR of around 10% during the forecast period.
Key Players
Major players in the air purifier market include Honeywell International Inc., Dyson, Panasonic Corporation, IQAir, Unilever PLC, Blueair, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., LG Electronics Inc., Carrier Global Corporation, Winix Inc., Whirlpool Corporation, Sharp Corporation, Resideo Technologies Inc., and AllerAir Industries Inc.
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