Meticulous Research®—a leading global market research company, published a research report titled, ‘Air Purifier Market Size, Share, Forecast, & Trends Analysis by Product Type (HEPA, Activated Carbon, Ionic, Hybrid), Circulation (Forced, Natural), Portability, Distribution Channel, End User (Industrial, Residential, Commercial), and Geography - Global Forecast to 2031.’

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According to Meticulous Research®'s latest report, the air purifier market is forecasted to reach $28.8 billion by 2031, with a robust compound annual growth rate (CAGR) of 8.9% from 2024 to 2031. This growth is driven by rising urbanization, escalating indoor air pollution, increasing demand for energy-efficient air purifiers, growing awareness about health risks associated with poor air quality, and supportive government initiatives aimed at enhancing air quality. Despite this, high purchase and maintenance costs remain a significant constraint on market expansion.

Product Type: The market is segmented into HEPA purifiers, activated carbon purifiers, ionic purifiers, UV purifiers, hybrid purifiers, and others. HEPA purifiers are expected to dominate with approximately 48% market share in 2024, thanks to increasing urban air pollution, heightened health awareness, and strict regulations. For instance, Dyson's launch of the Purifier Big+Quiet featuring a HEPA-H13 filter for large rooms in August 2023 illustrates this trend.

Circulation: The market divides into forced and natural circulation. The forced circulation segment is anticipated to lead in 2024 due to the popularity of HEPA purifiers in industrial settings and is expected to exhibit the highest CAGR during the forecast period.

Portability: The market is categorized into standalone/portable and in-duct/fixed air purifiers. The in-duct/fixed segment is expected to capture a larger share, about 57% in 2024, due to advancements in HVAC systems and increased commercial investments. However, the standalone/portable segment is projected to grow faster due to rising residential sales and benefits of targeted air cleaning.

Distribution Channel: The market is split between online and offline channels. The offline segment is anticipated to dominate with a 72% share in 2024, benefiting from in-store guidance and immediate product availability. Conversely, the online segment is expected to grow at a higher CAGR, driven by e-commerce expansion, 24/7 availability, and advantages like product variety and customer reviews.

End User: Segmented into industrial, residential, and commercial users, the commercial segment is expected to lead with approximately 55% market share in 2024, driven by regulatory standards and heightened public awareness. For example, ISO-Aire’s launch of new commercial-grade purifiers in July 2023 highlights this trend.

Geography: Geographically, Asia-Pacific is projected to lead in 2024 with a 43% share, driven by rapid industrialization, urbanization, rising incomes, and technological advancements. The region faces severe air pollution issues, prompting stricter regulations and the introduction of advanced air purifiers. APAC is expected to achieve the highest CAGR of around 10% during the forecast period.

Key Players: Major players in the market include Honeywell International Inc., Dyson, Panasonic Corporation, IQAir, Unilever PLC, Blueair, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., LG Electronics Inc., Carrier Global Corporation, Winix Inc., Whirlpool Corporation, Sharp Corporation, Resideo Technologies Inc., and AllerAir Industries Inc.

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