The marketing automation market is projected to grow at a considerable CAGR of around 14% during the forecast period (2020-2026). The significant rise in the demand from all kind of enterprises such as small, medium, and large enterprise to have a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience is a key factor promoting the growth of the global marketing automation market. Marketing automation uses predictive analytics to offer several benefits over the traditional software in terms of generating a lead. This is due to the fact that marketing automation software starts its operations with a clearly defined set of target accounts and maintains a relationship with the decision-makers and influencers by offering highly targeted personalized engagement solutions.

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Before taking any business-related leads, it is important for the marketers to develop a deep understanding of their potential customers to confine their targeted market. The ability of the first-party data to inform profiling to identify the major characteristics of the high potential accounts is further creating the demand for this software incorporated. The marketing automation software and services minimize the possibilities related to the purchases of unrelated traffic for highly targeted programs. The syncing efforts between marketing and sales are the key pillar for successful account-based marketing. Marketers must consider metrics beyond MQLs to maintain a strong working partnership with the sales team. Furthermore, the considerable presence of marketing automation providers along with cohesive government policies is anticipated to support the growth of the marketing automation market.

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Global Marketing Automation Market Segmentation

By Application

• Social Media Marketing
• Distribution Management
• Campaign Management
• Lead Nurturing
• Transportation

By Deployment Type

• Cloud-Based
• On-Premises

By End-User

• Retail
• BFSI
• Transportation
• Manufacturing
• Healthcare
• Other

Regional Analysis

North America

• US
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

Company Profiles

• Adobe Systems, Inc.
• AWeber Systems, Inc.
• Brand24 Global, Inc.
• Buffer, Inc.
• Cision, Ltd.
• Clarabridge, Inc.
• Cognizant Technology Solutions Corp.
• Cyfe, Inc.
• Frrole, Inc.
• GoodData Corp.
• Google, LLC
• Hootsuite, Inc.
• IBM Corp.
• MavSocial (Maventus Group Inc.)
• Meltwater Social
• Microsoft Corp.
• NetBase Solutions, Inc.
• Oracle Corp.
• Salesforce.com, Inc.
• SAP SE
• Teradata Corp.
• Zalster AB

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