Marketing automation software market is expected to grow at a considerable rate during the forecast period 2019-2025. Marketing automation software is an advanced platform that allows enterprises and marketing organizations to market effectively on different platform or channels. The marketing automation tools are necessary for a business to consumer (B2C) and business to business (B2B) marketing and other departments for their growth in business. The marketing automation software deployment aids in leads acquisition at a low cost; improvise customer retention, relationships and analyzing client behavior.

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There are various companies involved in the marketing automation software market such as Microsoft Corp., Act-On Software, Inc., Pardot (a subsidiary of Salesforce.com, Inc.), Marketo (An Adobe Company), SAS SE, HubSpot Inc., IBM Corp., Oracle Corp., and Teradata Corp. The companies are focused on developing advanced marketing automation software to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. For instance, in May 2018, ZINFI Technologies, Inc., launched the ZINFI Agency Partner Program, which enables marketing agencies, channel management, and CRM system integrators in business process automation and develops business. Geographically the market is segmented into North America, Europe, Asia-Pacific and rest of the World. North America has a significant share in the marketing automation software market attributed to increasing adoption of cloud computing and increasing penetration of mobile and internet in the region. However, in Asia -Pacific, the increasing demand for data integration services and government regulation in the region enhance the global marketing automation software.

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Marketing Automation Software Market- Segmentation

By Deployment

• Cloud
• On-premise

By Application

• Email Marketing
• Lead Nurturing
• Social Media
• SEO, Paid Media & Digital Advertising
• Others

By End-User

• Healthcare
• Manufacturing & Retail
• IT & Telecom
• Banking & Finance
• Others

Regional Analysis

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

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