Global online tutoring industry is expected to see a thrust during the period of coronavirus outbreak. The online education is seemingly getting traction nowadays in COVID-19 affected countries, such as the US, China, India, and the European countries. This is due to rapidly changing circumstances that have compelled the government and schools to promote the online education system. As no country has foreseen or planned for the consequences of the global pandemic; therefore, no prior measures were taken by the government and parents for the education of the children. Here, online tutoring is playing a key role to cater to the loss of education in this meantime. Prior to the spread of coronavirus, there were various factors that have been driving the market growth, including the increasing number of open universities and the availability of online courses from experts of top universities. However, with the spread of coronavirus and the education institutions closures, there are several factors that are acting as a catalyst in the market growth during this outbreak, including government support for the education of students and availability of a large number of online learning platforms in regional languages.

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Market Segmentation

The global online tutoring industry report is segmented based on the type of courses and stream. By type, the market is bifurcated into degree and certificates. An exponential rise in the online certificates has been witnessed in the first half of 2020, as the people are staying home due to lockdowns. By stream, the market is segmented into arts & humanities, business, stem, personal development, and others. STEM courses are expected to gain traction during this pandemic situation. This is due to its growing use among school and college-going students. According to the UN, around 22 countries on three continents have closed schools due to the rapid spread of the COVID-19. In the US, school closures for eight weeks and more have been declared in the country in early March 2020. Whereas, the schools in China are closed since late January 2020 and no news has been published to date regarding the reopening of the schools.

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Impact of COVID-19 on major economies

In addition, the effect of COVID-19 on online tutoring industry is analyzed from a geographical standpoint by including North America, Europe, Asia-Pacific, and the Rest of the World in the report. Asia-Pacific is contributing a major role in the growth of the online tutoring market during this pandemic situation. In China alone, there are over 250 million students affected by school closure. Government support for online tutoring is one of the major factors in driving the market growth. For instance, the Government of China launched national remote learning platforms for primary and senior high school students. Prior to this, the local tech companies of China, including Alibaba and Tencent, launched their free online courses. Similar scenarios are seen in other COVID-19 affected countries, including India and Japan.

Some key players mentioned in the research report are:

Some of the major companies operating in the global online tutoring market and get prominently affected with this outbreak include Alibaba Group (DingTalk), Alison, BYJU’S, Chegg Inc., Club Z! Inc., Coursera Inc., TAL Education Group, Tencent (Yuanfudao), Varsity Tutors LLC, Vedantu Innovations Pvt., Ltd. These companies are looking for the geographical expansion of their services in the lockdown countries by announcing free version of their services. For instance, in March 2020, Varsity Tutors launched Virtual School Day for free in the course of COVID-19 school closures. The company offers online classes of core subjects for students from kindergarten to 12th grade. Therefore, the companies operating in the online tutoring market can adopt various strategies to mark their significance across the globe during this meantime. The market players can sign a partnership with the schools or the government of the respected countries and facilitate the students with subject material that can be accessed online. This can considerably enhance the company’s growth in the long-run.



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