L’ATTITUDE business events in San Diego are a who’s who of professional and successful Latino politicians, celebrities, CEOs, scientists, economists, and educators, from all sectors. They attend to inspire with motivational speeches, educate with their own personal success stories, and offer valuable advice and techniques that they found helpful whilst growing their businesses and careers.

The Latino cohort is the largest contributor to The New Mainstream Economy in the US and L’ATTITUDE offers a platform for discussions around this subject. It is important for more spotlight to be focused on the Latino cohort’s role in the US economy. With the fastest-growing segment of the business industry in the last 10 years, it cannot be ignored.

L’ATTITUDE has grown year after year to become the largest Latino small business event in the US. It is a four-day business event in San Diego that is organized to support and assist the Latino small business community which constitutes over 4 million businesses in the United States.

Business events in San Diego that L’ATTITUDE has organized, and hosted are for education and networking purposes as well as intense discussions on The New Mainstream Economy which is driven by the Latino community. Some of the attendees that have been present in previous L’ATTITUDE events are CEOs from Walt Disney Company, PayPal, Sony Pictures Entertainment, and Nike, these successful individuals talk about how the Latino cohort is driving economic growth in the US as The New Mainstream Economy.

Andrea Trujillo Director of Brand Digital Marketing for L’ATTITUDE added “The four days will be packed with talks, Q&As, workshops, networking with like-minded Latino businessmen and women across multiple industries. It is an opportunity that can't be missed the wealth of knowledge and information that is passed between the leaders and the new up-and-coming business owners and entrepreneurs is what our goal is.”

One of the main attractions is the innovative ‘Match Up’ which is when L’ATTITUDE organizers match early-stage Latino entrepreneurs and business owners with leading partners in the industry to introduce them to strategies, venture capital opportunities, and share experience and knowledge with them.

L’ATTITUDE business events in San Diego are also a way to highlight and showcase the enormous contribution that Latinos have made and continue to make in US politics, business, education, science, technology, hospitality, and many more sectors throughout the country. These leaders come together to offer advice and support new small business owners and Latino entrepreneurs.

One of the main aims of the L’ATTITUDE business event in San Diego each year is to give a platform to the Latino business community and to also demonstrate the value and educate the business community as a whole on what the Latino community offers and brings to the country.


About Us:

L'ATTITUDE is a business-based national initiative designed to educate executives and create a better understanding of The New Mainstream Economy and the US Latino driving force behind it. This annual conference is a distinguished event and plays host to prominent CEOs, economists, celebrities, politicians, and industry influencers, affording participants the opportunity to engage in open dialogue regarding America’s Latino Factor and The New Mainstream Economy. The 2022 conference is scheduled for September 22nd to September 25th with many topics, including media, entertainment, politics, business, and economics. The 2022 conference is made possible by sponsorships from leading brands and a group of highly acclaimed guest speakers. For more information visit:https://lattitude.net/.