L’ATTITUDE Venture is a highly acclaimed national Latino platform, which creates opportunities for focusing on the New Mainstream Economy, driven by Latinos in the US. At conferences and their flagship annual event, keynote speakers and influencers who are all Latino contributors, including politicians, scientists, media professionals, and CEO’s to name a few, are invited to this platform, to inspire small business owners and entrepreneurs and has a paramount influence on their businesses.

According to Kennie Blanco, Managing Partner and CEO of L’ATTITUDE Ventures, “Groups of like-minded people are referred to as cohorts. These individuals share a statistical factor, such as age, class or membership. People attending small business conferences, sharing ownership and entrepreneurial skills, but are also looking for inspiration, investments and connections in the industry. Successful entrepreneurs are usually receptive to innovative ideas. Many struggling businesses might just reap the benefits of listening to keynote speakers on best business practices, apply them and make a 360° turn and become very successful.”

Americans have become aware of the new cohort because of the raised voice of Latino Americans, who have been in the US for generations and who make a significant contribution to the US economy without the necessary recognition and respect they deserve in the business community.

L’ATTITUDE Venture realizes the unrecognized and often overlooked significant role that the US Latino cohort has to play in a growing US economy. Because they still receive 35% less funding from traditional finance sources like banks for starting businesses, the trend has moved to Venture Capital and other avenues of funding. With the platforms that L’ATTITUDE Ventures creates, they are raising awareness around this issue, by involving prominent Latino influencers and keynote speakers to raise issues that needs to be debated.

The number of Latino workers has increased significantly and has therefore escalated the need for informative events, including the platforms created by L’ATTITUDE initiative, to empower professional Latino business owners with the necessary skills to increase their market share and build sustainable business entities by gaining access to legitimate financing.

L’ATTITUDE Venture is the most distinguished US networking event for individuals and groups from diverse sectors of the economy. They manage to merge a large group of people at a single event with a universal theme of the new Mainstream Economy in the US. Individual business owners from different backgrounds are able to network and create opportunities to cooperate and share best business practices, all for the common cause of furthering their ideals.

About Us
L'ATTITUDE, a business based national initiative designed to educate executives and create a better understanding of The New Mainstream Economy and the US Latino driving force behind it. This annual conference is a distinguished event and plays host to distinguished CEOs, economists, celebrities, politicians, and industry influencers, affording participants the opportunity to engage in open dialogue regarding America’s Latino Factor and The New Mainstream Economy. The conference is a highlight on the calendar every year and is usually scheduled to take place in September. A magnitude of highly relevant and contentious topics, including media, entertainment, politics, business and economics is usually platformed, generating enough information for debates. The annual conference funded by sponsorships from leading brands as well as a distinguished group of highly acclaimed guest speakers. For more information, please visit https://lattitudeventures.com/.