LAT VC has introduced Match UP, which fuels the best US Latino entrepreneurs, offering capital and connections. Match Up is an annual showcase that is hosted at the annual L'ATTITUDE conference. It matches early-stage Latino entrepreneurs with capital and strategic partners. Think of “Shark Tank” for Latino business owners only. The selected showcases compete on the main stage at the L'ATTITUDE conferences for the title of “Latino Startup of the Year” and receive investments, which range from $500,000 to $1.5 million.

Match Up is designed to be a trusted gateway to secure capital from inverters at all stages and types, helping boost the success of Latino entrepreneurs. LAT VC does invest throughout the year to start up businesses that are technology-enabled and interested parties can submit their pitch online.

New and potential portfolio companies are invited to showcase at the Match Up event at the L'ATTITUDE conference. The companies showcase their brand to a national audience, angel investors, and strategic investors, who then can schedule meetings with the founders and discuss potential investments and more. The best showcases are invited to pitch on the main stage for an investment of $500,000 from LAT VC and similarly sized investments from any guest judges. The size of the investments through this event increases, attracting more investors each year.

L'ATTITUDE conference started in 2018, attracting corporations, investors, experts, political leaders, and media outlets. It takes place over four days in San Diego with live interactions, highly curated discussions, and entertainment. This conference is aimed at Latino entrepreneurs and attracts recognizable global corporate leaders who understand how important Latinos are to the future growth of the United States economy.

Kennie Blanco, the Managing Partner and CIO at LAT VC, said “The criteria for Match Up includes the business must have a US Latino found with a minimum of twenty-five percent ownership, the business must be a seed to series A stage and must have the technology or technology-enabled solutions. It must be incorporated or organized in the United States, be United States based, and be willing to showcase at Match Up. Interested businesses can find the online submission form on our website.”

About Us: LAT VC is a purpose-led venture company that invests in early-stage US Latino-led and owned businesses with large and high growth opportunities. The company started in 2019, addressing the troubling economic costs to our country and the underfunding of US Latino entrepreneurs. The company invests, elevates, and accelerates Latino-owned businesses by investing early. LAT VC invests from $200,000 to $1.5 million in Latino-led and owned technology companies that offer or provide technology as core to businesses. Full details on LAT VC the process and the pitch submission form can be found on their information-packed website at https://lattitudeventures.com/.