Instagram Collabs made it possible to invite someone to collaborate in a feed post or Reel and share it to both accounts' followers which then will share views, likes, and comments. By using this feature, both brands and Instagram influencers will be available to engage with each other's communities. With this simple yet effective Instagram feature, brands and content creators can now collaborate to enhance their Instagram engagement rate.

Collaborative Giveaway

Building stronger relationships with your existing audience are needed to increase your Instagram engagement. One of the ways is to let your followers know that you value their loyalty over time. Try to reward them with enticing prizes by creating a collaborative giveaway with a relevant Instagram influencer.

Giveaways are naturally very successful amongst the influencer marketing collaborations on Instagram. Use this strategy to engage with your followers. For brands and influencers, giveaways offer a lot of creative ways to not only get new followers in a short period of time, but also to significantly increase the reach, engagement, and visibility of a post.

Creating a well-planned Instagram collaborative giveaway with an Instagram influencer, sharing the post on the feed post or reel then co-author the post with the Instagram influencer using the Collabs feature, encourage your followers to follow both accounts, leave comments, and share the post to their friends. These will allow brands and Instagram influencers to increase Instagram engagement on their accounts.

Once the Instagram giveaway is successful, it can give an immediate result on the visibility of your brand—boosting awareness in your company and Instagram engagement.

Product Placements

One of the most recognized influencer marketing tools is product placement. On Instagram, product placement is a strategy of covert advertising by 'covertly' showing the product or service which is implemented into the feed posts, reels, or stories in an influencer's Instagram page. Influencers usually begin to present product placement as a review or recommendation in a format of informative content. In product placement posts, it usually is posted without a hard-selling format. It is more like a post, just to introduce and display the product or service.

When your brand is having a new product launch and collaborating with Instagram influencers using the Collabs feature, the post will enable your product or service placement content to gain more exposure because it is shared in both accounts, hence reaching a larger community and increasing your Instagram engagement.

Encourage More User-Generated Content

User-Generated Content is a great strategy to motivate your followers to interact with your posts, you can boost your Instagram engagement by actively interacting with your audience. UGC can be a game-changer for Instagram marketing as it is seen as more relatable and reliable content by the audience because it appears to be an honest review by users that share their firsthand experience regarding your products or services. UGC also offers you a little break from endlessly creating fresh content.

By putting in UGC to your content marketing strategy, you are facilitating your followers to support your marketing strategies. Make twice as much your post-exposure and engagement using the Instagram Collabs feature. UGC is an easy yet effective way to enhance your Instagram engagement.

Create Call to Actions (CTA) Feed Post and Reel

Call to action or CTA is another option to boost your Instagram engagement, whether it’s asking a simple opinion about something related to your feed post or reels or just asking your followers to give any suggestions regarding your Instagram post. Inviting your audience to take action is a key Instagram engagement strategy. Imagine you are collaborating with an Instagram influencer who already has a huge number of followers. Create content that asks your followers for their thoughts, opinions, advice, or whatever fits your brand, and then using the Collabs feature, will skyrocket your Instagram engagement rate.

Provide Valuable Contents

People tend to follow and stay on an Instagram account that provides something of value, whether that’s leisure, information, or knowledge. It is very unlikely people want to follow brands on Instagram to be frequently sold to. Give your audience some reasons to engage with your content regularly. Whether it's simple tutorials, a behind-the-scenes video series, tips, and tricks, or useful information that is related to your products. To boost Instagram engagement, try to make collaborative, valuable, and high-quality feed posts or reels with Instagram influencers and share them using Instagram Collabs.

Although Instagram Collabs seems like an additional simple feature, it gives a significant change in its users' reach. Instagram Collabs provides brands and Instagram influencers to reach a much broader audience and enhance their Instagram engagement rate through any collaboration posts that use the Collabs feature. For deeper information about Instagram Collabs, we have published an article discussing All You Need to Know About Instagram Collabs.