Meticulous Research®—a leading global market research company, published a research report titled, ‘Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), Industrial, Residential, Commercial, Public Sector) - Global Forecast to 2031’
The global water purifier market is projected to reach a staggering $56.4 billion by 2031, growing at a CAGR of 7.3% from 2024 to 2031. This substantial growth can be attributed to various factors, including heightened awareness of water purification solutions and escalating levels of water pollution. Additionally, the rising demand for compact and portable water purification systems and the shift towards eco-friendly and sustainable technologies are anticipated to create significant market opportunities. However, challenges such as the affordability of high-efficiency water purification solutions in third-world countries and high maintenance costs may hinder market growth.
Water Purifier Market Growth Drivers
Growing Awareness about Water Purification Solutions
Water contamination is a major public health issue, leading to diseases such as cholera, rotavirus, norovirus, typhoid fever, E. coli infection, and various parasitic, viral, and protozoal infections. Long-term exposure to contaminated water can cause severe health issues, including impaired growth and development in children, reproductive problems, and an increased risk of certain cancers. Water purification solutions are essential for removing impurities, contaminants, and pathogens from water, making it safe for drinking and other uses.
The growing concerns about water quality and health, stringent government regulations on water safety, and increasing media and educational campaigns about waterborne diseases are driving the awareness and adoption of water purification solutions. Technological advancements have made these systems more accessible, efficient, and affordable, further supporting market growth during the forecast period.
Water Purifier Market Trends
Smart Water Purification Solutions with Advanced Filtration Technologies
The trend towards smart water purification solutions is gaining momentum. These systems are equipped with sensors and IoT capabilities to monitor water quality parameters in real time and optimize filtration processes. Intelligent monitoring systems provide efficient and automated water treatment, adjusting filtration settings based on water quality data and alerting users about filter replacement or maintenance needs through smartphone apps or cloud-based platforms.
These smart systems utilize various advanced filtration technologies, including reverse osmosis (RO), ultrafiltration (UF), and UV disinfection. Companies are focusing on incorporating multiple filtration stages, smart features, and monitoring functionalities to offer efficient, reliable, and sustainable water purification capabilities. For instance, in July 2023, Hindustan Unilever Limited (HUL) launched the new Pureit Revito Series of water purifiers, powered by DURAViva™ filtration technology, which removes heavy metals while providing up to 8000L of purified water.
Water Purifier Market Opportunities
Increasing Demand for Compact and Portable Systems
Compact and portable water purification systems are small, lightweight devices designed for easy transportation, allowing users to access clean drinking water on the go or in locations without reliable infrastructure. These systems are ideal for outdoor activities, travel, emergencies, disaster relief, military operations, and households with limited space.
The growing participation in outdoor recreation activities and the expanding travel and tourism sector are driving the demand for compact and portable water purification solutions. Major players are focusing on providing safe drinking water in remote or off-grid areas to reduce reliance on bottled water and ensure preparedness for emergencies. This trend is creating significant growth opportunities for the water purifier market during the forecast period.
Water Purifier Market Analysis: Key Findings
By Technology: Dominance of Reverse Osmosis (RO) Segment
Based on technology, the global water purifier market is segmented into reverse osmosis (RO), ultrafiltration (UF), ultraviolet (UV), activated carbon, ozone, nanofiltration (NF), and other technologies. In 2024, the RO segment is expected to account for the largest share, above 45.0%, of the water purifier market. This dominance is due to the increasing awareness of waterborne diseases and environmental pollution, the widespread use of RO purifiers in residential settings, and their ability to remove a wide range of contaminants, including dissolved salts, heavy metals, chemicals, and microorganisms.
However, the ultraviolet (UV) segment is projected to witness the highest growth rate during the forecast period. This growth is driven by the need to address concerns about waterborne pathogens and microbial contamination, the requirement to meet regulatory standards for water disinfection, and the low operational costs and minimal maintenance associated with UV purifiers.
By Portability: Non-portable Segment to Lead
Based on portability, the global water purifier market is segmented into portable and non-portable systems. In 2024, the non-portable segment is expected to account for a larger share, above 69.0%, of the water purifier market. This segment's dominance can be attributed to the demand for advanced filtration technologies in non-portable systems, their widespread use in residential, commercial, and industrial applications, and their use in municipal water treatment plants to ensure public water safety.
The portable segment is projected to witness a higher growth rate during the forecast period. This growth is fueled by the popularity of outdoor activities, the need for portable water purifiers in emergency preparedness kits and disaster relief supplies, and the demand for sustainable alternatives to single-use plastic bottled water.
By Distribution Channel: Offline Retail to Dominate
The global water purifier market is segmented into online retail and offline retail based on distribution channels. In 2024, the offline retail segment is expected to hold a larger share, above 64.0%, of the market. This dominance is due to the immediate availability of products, reliable services, after-sales support, and the personalized customer service provided by brick-and-mortar stores, including demonstrations of water purifier models.
However, the online retail segment is projected to witness a higher growth rate during the forecast period. This growth is driven by promotional discounts, exclusive online deals, the convenience of e-commerce, and the accessibility to a wide range of water purifier brands and models
By End User: Residential Segment to Witness Highest Demand
Based on end user, the global water purifier market is segmented into industrial, residential, commercial, and public sector. The residential segment is expected to account for the largest share, above 72.0%, of the market in 2024. This dominance is due to rising disposable incomes, improving living standards, growing awareness about clean and safe drinking water, and concerns about water contamination from industrial pollutants, aging infrastructure, and environmental factors.
The commercial segment is projected to witness the highest growth rate during the forecast period. This growth is driven by increasing government regulatory compliance on water quality and safety in commercial establishments, particularly in industries such as hospitality, food service, and healthcare, to meet stringent hygiene standards and prevent healthcare-associated infections (HAIs).

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Geographical Analysis: Asia-Pacific to Dominate
Geographically, the global water purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share, above 46.0%, of the market. This significant market share is due to rapid urbanization, expanding population, increasing water consumption and pollution, growing health awareness, and supportive government policies and initiatives aimed at improving water quality and public health.
Additionally, increasing investments in water infrastructure projects to address water quality challenges and advancements in water purification technologies are contributing to the region's market dominance. Asia-Pacific is also projected to register the highest growth rate, above 9.0%, during the forecast period.

Key Players:
The key players operating in the water purifier market are A. O. Smith Corporation (U.S.), Brita LP (U.S.), Honeywell International Inc. (Switzerland), Panasonic Corporation (Japan), LG Electronics (South Korea), Whirlpool Corporation (U.S.), Honeywell International Inc. (Switzerland), Midea Group (China), Eureka Forbes Limited (India), KENT RO SYSTEMS LTD (India), Amway Corp. (U.S.), Hindustan Unilever Limited (Pureit) (U.K.), Tata Chemicals Limited (Tata Swach) (India), Havells India Limited (India), Livpure Smart Homes Private Limited (India), V-Guard Industries Ltd. (India), Coway USA, INC. (U.S.), and Faber Group (Italy).

Key questions answered in the report-
• Which are the high-growth market segments based on technology, portability, distribution channel, end-user, and geography?
• What was the historical market for the water purifier market?
• What are the market forecasts and estimates for the period 2024–2031?
• What are the major drivers, restraints, opportunities, and challenges in the water purifier market?
• Who are the major players, and what shares do they hold in the water purifier market?
• What is the competitive landscape like in the water purifier market?
• What are the recent developments in the water purifier market?
• What are the different strategies adopted by the major players in the water purifier market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the global water purifier market, and how do they compete with the other players?

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