The Learning And Education Toys Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Learning And Education Toys Global Market Report 2024, The learning and education toys market size has grown strongly in recent years. It will grow from $54.33 billion in 2023 to $58.19 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to rise of educational philosophy, emphasis on stem education, innovations in construction toys, growth of educational tv and media, demand for language and literacy toys.

The learning and education toys market size is expected to see strong growth in the next few years. It will grow to $75.91 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to educational subscription services, cross-curricular and multifunctional toys, parental involvement and educational value, global expansion and emerging markets, innovation in augmented reality (AR) and virtual reality (VR) toys. Major trends in the forecast period include global shift in education approach, stem and steam education focus, interactive and tech-integrated toys, sustainability and eco-friendly toys, emphasis on early childhood development.

The rise in demand for strategy-based and educational-based toys among children is driving the growth of the learning and education toys market. Educational toys are the objects of play, and they are generally designed for children, which stimulates learning. They are intended to meet an educational purpose, such as teaching a child about a particular subject or helping a child develop a particular skill. Strategy-based toys also improve the skills of the child. For instance, in August 2021, according to a survey by The NPD Group, U.S. toy industry dollar sales increased 19% from January to June 2021, growing $1.7 billion, to $11.0 billion in sales. Outdoor and Sports Toys also had the largest dollar gain of $280 million while Plush had the fastest dollar growth versus 2020 of 39%. Therefore, the rise in demand for strategy-based and educational-based toys among children is driving the growth of the learning and education toys market.

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The learning and education toys market covered in this report is segmented –

1) By Product Type: Building Sets, Games And Puzzles, Sports And Outdoor Toys
2) By Age Group: Upto 5 years, 5 to 10 years, Above 10 years
3) By Distribution Channel: Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels

Major companies operating in the learning and educational toys market are focusing on advanced solutions such as touch-sensitive technology to enhance interactive learning experiences and engage children more effectively. Touch-sensitive technology refers to interfaces or devices that respond to touch-based input or interactions. For instance, in April 2022, LeapFrog Enterprises Inc., a US-based provider of educational toys, launched new infant and preschool learning toys. The new items include My Pal Scout Smarty Paws, My Pal Violet Smarty Paws, Clean Sweep Learning Caddy, and Ironing Time Learning Set. The adorable My Pal Scout Smarty Paws and My Pal Violet Smarty Paws offer a special interactive experience. These new cuddly friends feature music, games, and mindfulness activities while introducing first words, counting, feelings, and emotions.

The learning and education toys market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

Major Players:

The LEGO Group
Bandai Namco Holdings Inc.
Hasbro Inc.
VTech Holdings Limited
Atlas Games
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