Melbourne, 30– Nov- 2020 – Mad Mex has partnered with Red Bull, to bring the famousenergy drinks to amigos looking for authentic, wholesome Mexican cuisine. As of Monday, November 2 (Mexico’s famous Day of the Dead holiday), original Red Bull and Red Bull sugarfreewill be available for purchase at all Mad Mex restaurants.

The partnership builds on Max Mex’s Fresh Fuel For Life strategy; the idea that active Australians can enjoy healthy, flavour-filled and highly convenient food that supports their busy, full lifestyles.

“Red Bull is renowned for its ability to energise, and the company’s enduring support of athletes and big-energy events. We have long thought that our companies share values and a lust for life, and are natural partners,” Mad Mex CEO and founder, Clovis Young said.

“Our Fresh Fuel For Life philosophy is more than a marketing tag line; we are out there engaging in Australian youth culture with our sponsorship of exciting new athletes and our support for sports such as Surfing, Skateboarding and Motocross. Red Bull is a natural partner to us in this.”

A standard 250ml can of Red Bull or Red Bull Sugarfree will be $4.50 (or $5.50 delivery) at any Mad Mex restaurant across Australia. It joins the expanding range of drink options available in-store, including Mexico’s own Jarritos, soft drinks including Pepsi and Schweppes Lemonade, and Remedy Kombucha.

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As a bonus to launch the partnership, amigos that drop into a Mad Mex store on the Day of the Dead can enjoy a complementary Red Bull and small corn chips on the house.
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For more information, or to speak to Mad Mex, contact:

Loane Avenell

[email protected]

0401535660

About Mad Mex:

• Mad Mex is Australia’s leading, fresh & healthy fast, casual Mexican restaurant chain, living by the ethos of inspiring bold, honest and healthy living through Mexican food with attitude.

• Mad Mex believes that you shouldn’t have to sacrifice flavour to eat healthily. Using authentic Mexican recipes and locally-sourced, fresh ingredients.

• The Mad Mex menu is fully customisable, allowing customers to tailor their meal to match personal and dietary requirements including vegan, gluten-free and vegetarian options.

• Mad Mex operates 70 restaurants across Australia and New Zealand with a mix of company owned and franchised locations. Mad Mex has also recently expanded into Singapore and Malaysia.

•The leading Mexican restaurant group is embarking on a significant shift as it bridges the gap between authentic Mexican cuisine and healthy ‘fast food’ staples with its ‘Fresh Fuel for Life’ positioning.