Scented Candles Market Size and Share

The global scented candles market size was valued at USD 401.71 million in 2023. It is projected to grow from USD 418.98 million in 2024 to USD 586.43 million by 2032, with a compound annual growth rate (CAGR) of 4.3% during the forecast period (2024–2032). This steady growth is fueled by rising disposable incomes, urbanization, and the increasing popularity of wellness products.

The market's expansion is attributed to growing consumer interest in self-care and mental well-being. Scented candles are increasingly regarded as an affordable luxury that enhances mood and ambiance. Market leaders are leveraging advanced manufacturing techniques and strategic collaborations to maintain their competitive edge. By 2032, the market is expected to see a significant increase in its share across regions due to diversification in product offerings and advancements in distribution networks.

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Scented Candles Market Statistics

Valuation in 2023: USD 401.71 million

Estimated valuation in 2024: USD 418.98 million

Projected valuation by 2032: USD 586.43 million

Growth rate: 4.3% CAGR (2024–2032)

Top-selling product categories: Container-based scented candles

Leading distribution channel: Hypermarkets and supermarkets

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Regional Trends

The scented candles market exhibits diverse trends across different regions:

North America: The region accounted for a significant share of the global market in 2023, driven by high consumer spending on home decor. The United States dominates the regional market due to the strong presence of premium candle brands.

Asia-Pacific (APAC): APAC is projected to witness the fastest growth during the forecast period. Countries like China and India are emerging as key markets, fueled by urbanization and increasing disposable incomes. The popularity of e-commerce platforms in these countries further boosts growth.

Scented Candles Market Segmentations

By Product:
Container-based: These are the most popular, offering convenience and safety during use.

Pillar: Preferred for decorative purposes and longer burn times.

Others: Includes tea lights, taper candles, and floating candles.

By Distribution Channel:

Hypermarkets and Supermarkets: Dominates the distribution channel due to widespread availability and consumer trust.

Convenience Stores: Provide quick and easy access to scented candles, catering to on-the-go consumers.

Online: Witnessing rapid growth due to convenience, variety, and competitive pricing.

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Top Players in the Scented Candles Market

Estee Lauder Companies Inc.
Newell Brands
MVP Group International Inc.
L Brands
Village Candle
Portmeirion Group PLC
NEST New York
Lalique Group SA
Diptyque Paris
Thymes LLC.
Conclusion

The global scented candles market is poised for substantial growth, driven by evolving consumer preferences, increased focus on wellness, and innovations in product offerings. With significant contributions from key regions and top players, the market’s future looks promising. Companies focusing on sustainability and leveraging e-commerce platforms are expected to gain a competitive edge, meeting the dynamic needs of today’s consumers.

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