The account-based analytics software market is projected to grow at a considerable CAGR of around 10% during the forecast period (2019-2025). The rising inclination of accountants towards newly advanced accounting software over the conventional software for the marketing purpose is a major factor to drive the growth of the global account-based analytics software market. The customized or personalized accounting software offers technological competitiveness that creates a favorable environment for the expansion of accounting activities. Account-based analytics software complements the lead generation strategy in the corporate with the use of such software businesses turn their attention to high-value accounts and try to reach stakeholders in a personalized manner with the intent to generate more revenue stream to their companies.

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The account-based analytics software is highly adopted for different applications in several verticals such as business enterprise, education institution and others to manage sales activity and to perform several other account-related functions. This software is used to increase the efficiency of business functions. The rising demand for the software that can meet the customer-specific requirements is anticipated to propel the growth of the global account-based analytics software market.

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Global Account-Based Analytics Software Market Segmentation

By Type
• Cloud-based
• On-Premises

By Verticals

• Business Enterprise
• Government Department
• Educational Institutions
• Others

Regional Analysis

• North America
• US
• Canada
• Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
• Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
• Rest of the World

Company Profiles

• 6Sense Insights, Inc.
• Caliber UX, Inc.
• Demandbase, Inc.
• Engagio, Inc.
• Full Circle Insights, Inc.
• Infer, Inc.
• Jabmo, Inc.
• LeanData, Inc.
• Madison Logic, Inc.
• Market Resources Partners, LLC
• Marketo, Inc.
• Metadata, Inc.
• Microsoft Corp.
• NextRoll, Inc.
• Oracle Corp.
• Sage Intacct, Inc.
• Salesforce.com, Inc.
• SAM Solutions Inc.
• SAP SE
• Triblio, Inc.

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