The global liver health supplements market is estimated to grow at a CAGR of nearly 4.5% during the forecast period. Online channel is offering enormous opportunity for the growth of the market. Rising internet penetration and busy schedule have shifted the consumers’ focus on online shopping. Faster internet penetration has reported in Asia-Pacific countries, which is positively affecting the growth of the e-commerce industry in the region. As per the International Telecommunication Union, Asia-Pacific countries, such as India, China, Philippines, Vietnam has witnessed faster internet penetration. According to the Asia-Pacific Economic Co-operation (APEC), in China, there was 55.8% internet penetration which resulting 772 million internet users in 2017.

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The rising e-commerce industry has led the manufacturers of dietary supplements to increase the accessibility of their products to the audience, which in turn, can support to escalate their revenue generation. Several manufacturers of liver health supplements are focusing on expanding e-commerce operations to facilitate greater reach to targeted consumers. For instance, in July 2016, Himalaya declared to increase its e-commerce business to achieve nearly $15 million targets by 2018. The company’s online sales are growing at 70% every year. In 2015, the company started selling its products on the e-commerce portals such as Flipkart, Amazon, and Snapdeal and sales with these online channels reported a 123% jump.

Amway sales growth have led to significant investments in mobile experiences and digital tools as well as innovations in products that led Amway Business Owners (ABOs) to attract and retain more customers. This comprises supporting more social and e-commerce selling, personalizing more nutrition and beauty products and connecting additional products with online experiences. The investment outcomes in e-commerce are most apparent in China. For instance, in 2018, mobile orders contributed 70% of Amway China sales.

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Apart from integrating social selling and e-commerce abilities, the company launched a range of new apps and initiatives which is intended to support ABOs manage their businesses actively and increase customers’ shopping experience. This shows that the online channel is offering an opportunity for the providers of nutritional supplements to increase the access of the products to the market faster to the right audience, at the right time. As a result, online platforms are expected to gain huge significance for promoting and selling liver health supplements in the near future.

Global Liver Health Supplements Market- Segmentation

By Product

• Vitamins and Minerals
• Herbal Supplements
• Others

By Dosage Form

• Capsule
• Tablet
• Powder
• Liquid
• Others

By Distribution Channel

• Online
• Offline
1. Specialty Stores
2. Supermarkets and Hypermarkets
3. Others

Global Liver Health Supplements Market– Segment by Region

North America

• US
• Canada

Europe

• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World

Company Profiles

• Amway Corp.
• Amy Myers MD PA
• BASF SE
• Enzymedica
• EuroPharma, Inc.
• Gaia Herbs, Inc.
• General Nutrition Corp. (GNC)
• Integria Healthcare (Australia) Pty Ltd.
• Irwin Naturals
• Jarrow Formulas, Inc.
• Natures Craft
• Nature's Way Products, LLC
• NOW Health Group, Inc.
• Procter & Gamble Co.
• Swanson Health Products, Inc.
• Swisse Wellness Pty Ltd.
• The Himalaya Drug Co.
• The Nature's Bounty Co.
• Vitaco Health Ltd.

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