The Indian e-commerce industry is expected to see a CAGR of 25.9% during the period (2019-2025). The growth in the economy and economic workforce supports the adoption of online services that contributes to the e-commerce market. India is considered as one of the fastest-growing economies across the globe. As positive cases of COVID-19 are rising, the demand for e-commerce services is increasing. The lockdown started on 25th March 2020 in the country as a preventive measure against the COVID-19 pandemic in India. All e-commerce services were suspended for more than one month in the country except for groceries and other essential services. This long period has impacted the business of e-commerce companies in the country. On 19th May 2020, the central government removed all restrictions from e-commerce companies such as Flipkart, Amazon, and Snapdeal, as well as vertical retailers including Lenskart, Nykaa, and FirstCry, as part of its plan for Lockdown 4.0. In addition, various large offline retailers and wholesalers, including Future Group, Spencer’s Retail, Metro Cash and Carry, and Walmart’s Best Price, have started to provide services to customers online, building omnichannel models to deliver goods and groceries amid a nationwide lockdown. The stepping of new players in the e-commerce industry is creating enormous opportunities for market growth in the country.

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The Indian e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit the highest growth in 2020. The demand for vitamins & proteins to maintain the immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for beauty & personal care products will grow at the second-highest growth in 2020. The high demand for personal care products to maintain hygiene is anticipated to be the key factor contributing to the growth of the market segment.

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Verticals Affected Most

• Electronics
• Apparel
• Beauty & Personal Care
• Healthcare, Pharmaceuticals & Nutritional Products
• Others (Home Furnishing Products, Books, Grocery, and Automotive)

Company Profiles

• AJIO
• Amazon.com, Inc.
• eBay Inc.
• Flipkart
• Future Group
• Metro Cash and Carry
• Paytm.com
• Snapdeal Pvt. Ltd.
• Spencer’s Retail
• Walmart Inc.

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