Japan e-commerce market is projected to exhibit a considerable CAGR of 10.1% during the forecast period (2019-2025). Japan has a high-tech infrastructure which has contributed to the rise in the e-commerce industry. Some of the major factors that drive the market growth in Japan include the increase in internet penetration with strong growth in the infrastructure network. Japan’s developed economy and high urban population are the key factors that make the country attractive to online retailers. Along with this, the relatively smaller size of Japan, the availability of the highly developed logistics system, and the distribution network further strengthens the e-commerce market in Japan.

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Cross border e-commerce is projected to provide Japanese companies with significant market opportunities in China. The factors that will boost the e-commerce trade between China and Japan are the cooperation of e-commerce platform businesses and the Japan-China logistics partnership. Chinese Academy of International Trade and Economic Cooperation (CAITEC) suggested that Japan-China logistics partnerships can assist both the countries in expanding their distribution volumes using chartered flights and establishing cross-border electronic logistics warehouses. In July 2018, Rakuten Group launched new initiatives such as open new fulfillment centers to realize the vision for “One Delivery” end-to-end logistics service. This will enhance the logistics services of the company and market of logistics globally.

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Key questions addressed by the report
• What is the market growth rate during the forecast period?
• Which segment/region dominates the market in the base year?
• Which segment/region will project fastest growth in the market during the forecast period?
• How COVID-19 will impact the market growth in 2020 and coming years?
o Recovery Timeline
o Deviation from pre-COVID-19
o Most affected region/segment
o Recommendations
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
Japan E-Commerce Market – Segmentation

By Product Type

• Electronics
• Apparel
• Healthcare
• Pharmaceuticals, and Nutritional Products
• Beauty and Personal Care
• Others

Company Profiles

• Amazon.com, Inc.
• DMM.com Ltd.
• eBay Inc.
• Kakaku.com, Inc.
• Mercari, Inc.
• Qoo10 Pte. Ltd.
• Rakuten Group
• Uniqlo Co., Ltd.
• Wowma (KDDI Corp.)
• Yahoo Japan
• ZOZOTOWN (zozo.jp)

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