LAMEA e-commerce market is projected to exhibit a considerable CAGR of 18.3% during the forecast period (2019-2025). This is owing to rising disposable income, improved infrastructure, growing trend towards online shopping, and increasing adoption of the internet. Brazil has one of the highest logistics expenses across the globe. As per the World Bank in 2018, around 30.0% of the distribution cost structure alone represents the total logistics cost in Brazil. The e-commerce industry in Brazil in 2018 grew by 12.0% as compared to 2017, with a revenue of around $15 billion, according to export.gov. This is for the first time the industry had registered a double-digit growth rate since 2015. Further, over 58 million consumers which are roughly 27.0% of the country’s population made at least one virtual purchase in Brazil in 2018, indicating a 6.0% growth as compared to the previous year. In Brazil, the average e-commerce purchase for 2018 was $119, up by 1.0% compared to 2017. There were 123 million online purchases in 2018, up by 11.0% compared to 2017.

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Saudi Arabia, Qatar, and Iran are the key economies of the MEA region that contributes considerably into the growth of the e-commerce industry. The significant rise in the COVID-19 cases in the region further influenced the e-commerce industry. Major countries such as UAE, Saudi Arabia, and Iran have the highest number of COVID-19 cases in gulf region. For instance, to date (July 16, 2020), UAE has 56,129 total cases (with 335 mortalities), Qatar has 105,477 total cases (with 152 mortalities), Iran has 267,061 total cases (with 13,608 mortalities), and Saudi Arabia has 243,238 total cases (with 2,370 mortalities) as per Worldmeter.info. These high numbers of total infected people in the region and long recovering time have increased the lockdown in the region which has impacted the growth of the e-commerce industry with the closing down of physical stores that in turn, has increased reliance on online retail.

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Key questions addressed by the report
• What is the market growth rate during the forecast period?
• Which segment/region dominates the market in the base year?
• Which segment/region will project the fastest growth in the market during the forecast period?
• How COVID-19 will impact the market growth in 2020 and coming years?
o Recovery Timeline
o Deviation from pre-COVID-19
o Most affected region/segment
o Recommendations
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?
LAMEA E-Commerce Market – Segmentation

By Product Type

• Electronics
• Apparel
• Healthcare
• Pharmaceuticals, and Nutritional Products
• Beauty and Personal Care
• Others

LAMEA E-Commerce Market – Segmentation by Geography

• Brazil
• Argentina
• UAE
• Kenya
• South Africa
• Nigeria
• Rest of LAMEA

Company Profiles

• Amazon.com, Inc.
• BinDawood
• Dafiti
• eBay, Inc.
• Lojas Americanas
• Magazine Luiza
• Majid Al Futtaim (MAF)
• Mercado Libre, Inc.
• Souq.com
• Walmart, Inc.

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