15 July 2019 - Global K-12 Testing and Assessment Market is anticipated to witness an exponential growth in the forecast period. The factors that propel the growth of the market include increasing number of associations between schools and assessment companies, growing use of technology in the educational field to track and collect grades, increasing use of analytics, and increasing awareness among the population.

K-12 testing and assessment market is anticipated to expand at a significant CAGR of 8.19% in the upcoming period as the scope, product types, and its applications are increasing across the globe. The market has an emerging trend is gamification. Gamification is gaining acceptance among teachers and students owing to the participation of game design and game techniques and mechanics in a non-gaming context.

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In addition, the growing application of games for assessment is looked upon as one of the significant trends that will increase traction in the K-12 testing and assessment market. The demand for games for assessment is rising because it is measured as a powerful tool to involve individuals and improve the formative assessment. Market could be explored by the type, method, application, and geography. Market could be explored by type as Non-Curriculum-Based Testing and Curriculum-Based Testing.

Based on method, the market could span Traditional method, Blended method and online method. The “Blended method” segment led the market in 2017 and will continue to lead in the forecast period. The key factors that may be attributed to the growth of the market includes rising acceptance and benefits offered by this method. In addition, numerous schools are accepting blended learning solutions because results in cost decrease and rises the competence owing to the evaluation. The key applications that could be explored in the market include Primary School, Pre-primary School, High School, Middle School, and others.

North America accounted for the major share of the K-12 testing and assessment industry in 2017 and will continue to lead in the forecast period. The factors that could be attributed to the growth include an increasing number of government enterprises to progress the overall growth of students and quality of education is resulting and an increased acceptance of testing an assessment tools in the prospectus of numerous schools.

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Some of the key players that fuel the growth of the K-12 testing and assessment market comprise EdTech, CogniFit, MeritTrac, ETS, CORE Education, and Consulting Solutions, Scantron, Pearson Education, Proprofs Quiz Maker, UMeWorld, Literatu. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.

The key points of this report are:

To analyze global K-12 Testing and Assessment status, future forecast, growth opportunity, key market and key players.
To present the K-12 Testing and Assessment development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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