The total population of Botswana was around 2.36 million in 2020 and the population is expanding continuously. The rising fleet size and burgeoning population is contributing in the growth of tires in Botswana.

According to MarkNtel Advisors’ research report “Botswana Tire Market Analysis, 2020”, the Botswana Tire market is expected to grow at a considerable CAGR during 2021-26. COVID-19 has negatively impacted the tire business. This is majorly impacted owing to the disruption in the supply chain as the tires were imported from other dealers/distributors in Africa. Therefore, when the cases of coronavirus enlarged the supply if tires were impacted.

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The increasing focus of the country on transforming the automotive industry is expected to positively impact the Botswana Tire market. Also, the market is also increasing owing to the demand for passenger vehicles.
The major challenge faced by the tire industry in the country is the rising import of second-hand tires in Botswana is projected to be one of the major challenges for the local and international manufacturers. This challenge creates a hindrance for the OEMs as well as risk for the life of the users as most of the road accidents was due to tire burst.

Car Rental Services is Witnessing a Major Growth

The Botswana car rental market is burgeoning on the account of increasing demand for car rental, cab, and car sharing. The country’s car rental market is matured with a number of global brands who have established their presence in the country. The major growth drivers of Botswana car rental market include increasing partnership with major players in travel industry, entry of peer to peer platform such as Uber and growing demand for car rental market from the business segment. Increasing trend of online booking has further aided the demand of rental cars. This is increasing the demand of tires, majorly passenger car tires and it would have expected to do the same due to new rental car demands along with the replacement of tires as revealed by the MarkNtel Advisors’ research report “Botswana Tire Market Analysis, 2020”.

“Botswana Tire Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Botswana Tire providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.

According to MarkNtel Advisors’, the key players with a considerable market share in the Botswana Tire market include Dunlop Tyres, MRF Tires, Apollo Vredestien, Bridgestone Corp., TVS Tires, etc.

Market Segmentation:

1. By Vehicle Type (Scooter and Moped, Motorbike)
2. By Installation (OEM, Replacement)
3. By Type of Tire (Bias, Radial)
4. By Rim Size (10” to 16”, Above 15”, Above 16”)
5. By Price Category (Low, Medium, High)
6. By Sales Channel (Online, Multi Brand Stores, Exclusive Outlets)
7. By Company (Dunlop Tyres, MRF Tires, Apollo Vredestien, Bridgestone Corp., TVS Tires, etc.)

Key questions answered in the study:

1. What are the current and future trends of the Tire industry?
2. How the industry has been evolving in terms of sales demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Tire industry?
5. What is the customers’ orientation, purchase behavior, and expectations from the Tire firms across various regions?