MasWorth has announced the launch of its new organic cold pressed olive oil, a product that sets a new standard in quality with record-breaking levels of polyphenols. This release marks an important milestone for the company, which has built its reputation on providing premium olive oils that combine exceptional flavour with proven health benefits.

Polyphenols are natural compounds known for their antioxidant properties, and their presence in olive oil has long been linked to heart health, reduced inflammation, and overall wellbeing. MasWorth’s latest product contains levels of polyphenols that exceed 1,000 mg/kg, a concentration that positions it among the most powerful extra virgin olive oils available to consumers today.

The oil is produced through an entirely organic process, with olives carefully harvested and cold pressed to preserve the purity of the fruit and retain the full spectrum of beneficial compounds. The result is an olive oil that is rich in flavour, vibrant in aroma, and powerful in its health-promoting qualities. By marrying traditional methods with modern precision, MasWorth has succeeded in creating an oil that is both authentic and scientifically impressive.

A spokesperson for MasWorth commented, “We are proud to introduce an olive oil that combines outstanding flavour with remarkable health potential. Our commitment has always been to produce oils that people can trust, and this launch represents the very best of what we stand for. With polyphenol levels at record-breaking heights, we are offering our customers not only a premium product but a genuine tool for supporting long-term wellness.”

This new olive oil reflects MasWorth’s wider mission of providing products that respect the environment and deliver real value to consumers. The company has consistently emphasised transparency, sustainability, and quality as guiding principles, ensuring that its oils are produced with care and attention from orchard to bottle.

MasWorth’s reputation has been built on its ability to blend heritage with innovation. While rooted in traditional olive cultivation practices, the company continues to invest in new techniques and rigorous testing to ensure the highest standards. The launch of this organic cold pressed olive oil demonstrates its ongoing drive to push boundaries in both flavour and nutrition.

The bold, peppery character of the new oil reflects its high phenolic content, making it not only a health powerhouse but also a culinary delight. Food enthusiasts and chefs alike value these distinctive notes, which add depth and intensity to dishes while showcasing the natural vitality of the olives.

The company also recognises the growing demand among consumers for products that are both natural and scientifically validated. By offering an oil that meets EU health claim standards and delivers such high levels of beneficial compounds, MasWorth is providing an option that aligns with modern lifestyles and health priorities.

Sustainability remains central to the company’s approach. Olive trees are naturally suited to their environment and require less water than many crops, making them an environmentally responsible choice. MasWorth takes pride in supporting farming practices that not only produce exceptional oils but also preserve the land for future generations.

This product launch further strengthens MasWorth’s standing in the premium olive oil sector. By achieving polyphenol levels that surpass expectations, the company is setting a new benchmark for what consumers can expect from organic extra virgin olive oil. It is not only a food product but a testament to dedication, expertise, and respect for nature.

The company’s customers span a wide audience, from families seeking healthier options to food lovers searching for authenticity and depth of flavour. With this new oil, MasWorth is extending its reach, appealing to those who value both tradition and innovation in their kitchens and daily routines.

The launch of this organic cold pressed olive oil with record-breaking polyphenol levels demonstrates MasWorth’s continued growth and commitment to excellence. It reflects the company’s philosophy of combining natural integrity with scientific insight, ensuring that every bottle offers more than just taste—it offers a promise of quality and care.

As MasWorth looks to the future, this release represents an important step in its journey to bring extraordinary olive oils to households across the UK and beyond. By delivering a product that embodies health, flavour, and sustainability, the company is reaffirming its role as a trusted name in the world of premium olive oils.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and wellbeing. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your wellbeing. To know more visit www.masworth.co.uk.