APAC White Goods Market Overview

With around xx million units sold across the region in 2019; the APAC White Goods Market was valued around at the US $75.17 billion in the year 2019, and is projected to reach $xx billion by the year 2026, growing at a CAGR of more than 3.8% during the forecast period.

The report covers a detailed analysis of the APAC White Goods industry with the classifications of the market on the basis of Type of white goods, segmented under Major and Small appliances respectively, and country. Analysis of past market dynamics from 2016 to 2019 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key player's contribution in it.
APAC White Goods Market Introduction



APAC White Goods Market

White Goods are the large home appliances, which include stoves, refrigerators, freezers, washing machines, tumble driers, dishwashers, and air conditioners, among many others. They can be called the large electrical goods for the house. These electrical goods are called white goods because they were traditionally only available in white color, though now they are available in a wide range of colors.

The report segments white goods, also called as home appliances, based on the type, categorized under major appliances and small appliances.
Top APAC White Goods Manufacturers

The report has profiled four major manufacturing companies in the market from different countries, in APAC. However, the report also has considered all the global market leaders, followers, and new entrants with investors while analyzing the market and estimating the size of the same. The manufacturing environment in each country is different and focus is given on the regional impact on the cost of manufacturing, supply chain, availability of raw materials, labor cost, availability of advanced technology, trusted vendors are analyzed and the report has come up with recommendations for a future hot spot in China.

APAC White Goods Market

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As per the study, Haier Group, a Chinese manufacturer of high – end domestic appliances, reported its annual revenue of US $30.86 billion for the year ended 2019, out of which around 62% is generated from its originating region. Moreover, the other three manufacturing companies, Mitsubishi, Gree Electrics and LG Electronics account for around xx%, xx%, and xx% revenue share across the APAC region, respectively.

Top Key Players in the APAC Market for White Goods

• Whirlpool Corporation
• Samsung Electronics
• LG Electronics
• Electrolux AB
• Haier
• Robert Bosch
• Midea
• Godrej & Boyce
• Gree Electric Appliances
• Hisense
• Skyworth Appliances
• IFB Industries
• Mitsubishi
• Panasonic Corporation
• TCL Corporation
Scope of APAC White Goods Market :Inquiry before Buying

The APAC market for White Goods is studied under two major segments and further into sub-segments to forecast the market size by value.
APAC White Goods Market, By Major Appliances

The major appliances, or large domestic appliances, are non – portable or semi – portable home appliances. The report further divides this segment into Refrigeration Equipment, Cooking Equipment, Washing & Drying Equipment, and Heating & Cooling Equipment.

Out of all the types, the refrigeration equipment accounted for a maximum share in the APAC White Goods Market.
APAC White Goods Market, By Small Appliances

The small appliances, or small electric appliances, are portable home machines, usually used on the table – tops, or such other platforms. The report further divides this segment into the Beverage making Equipment, Cleaning Equipment, Cooking Equipment, among many others.

APAC White Goods Market1
COVID – 19 impact on Sales of White Goods Market in APAC

As per the study, the sales of white goods in the APAC region declined around by 5 – 7%, during the 2nd quarter of 2020, as compared to the sales in the year 2019; the prime reason was the tight restrictions on the movement of people and still spending’s by them. However, the sales for major home appliances witnessed a significant rise of about xx% after the ease in the restrictions imposed in the region.

For instance, considering the sales of a major player in the APAC market; the company’s sales in q2 for the year 2020 declined by almost 20% as compared to the sales in q2 for the year 2019. However, sales of the company witnessed a huge rise of around xx% in the q4 for the year 2020 as the company reported net sales of US $40.55 billion.



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Regional Comparison

APAC White Goods Market 2

As compared to the major three regions, Asia Pacific accounted for a higher market share, registering revenue of US $xx billion in the year 2019 in the global white goods market, and is expected to continue its dominance, during the forecast period.
Country Analysis of APAC White Goods Market

• India
• Japan
• China
• South Korea
• Rest of APAC
China Holds the Largest Market Share in the APAC White Goods Market

APAC White Goods Market3

In 2019, China dominated the APAC market for white goods and accounted for a revenue of US $xx billion for small home appliances and the US $xx billion for major home appliances. This substantial growth of the country is attributed to the changing lifestyles of people and rise in the expenditure by them. Moreover, the country is known to be the originating foundation of many international and local players in the market of white goods. Further, it is also expected that the country would continue to its dominant in the market, over the forecast period.

The objective of the report is to present a comprehensive analysis of the APAC White Goods Market to the stakeholders in the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding APAC White Goods Market dynamics, structure by analyzing the market segments and projects the APAC White Goods Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the APAC White Goods Market make the report investor’s guide.

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