Meticulous Research®—a leading global market research company, published a research report titled “Gluten-Free Products Market by Type (Bakery Products; Snacks, Savory, & RTE Products; Pizzas & Pastas), Form (Solid, Liquid), Distribution Channel (Convenience Stores, Specialty Stores, Online Channels), and Source - Global Forecasts to 2029”.

The gluten-free products market is expected to grow at a CAGR of 8.3% from 2022 to reach $10.96 billion by 2029. This market is driven by the rising incidences of celiac disease and other food allergies, health benefits associated with gluten-free products, increased demand from millennials, and the increasing prevalence of irritable bowel syndrome (IBS). Moreover, the growing awareness of food-intolerance products and the growing use of micro-encapsulation technology to improve the shelf-life of gluten-free products provide significant opportunities in this market. However, the high cost of gluten-free products, their limited availability, and misconception about gluten-free diets obstruct the growth of this market to some extent. On the other hand, problems associated with the manufacturing of gluten-free products pose a challenge to gluten-free products manufacturers.

The market is segmented based on type, source, form, distribution channel, and geography. The study also evaluates industry competitors and analyses the market at the country level. The global gluten-free products market study presents historical market data in terms of value (2020 and 2021), estimated current data (2022), and forecasts for 2029.

Based on type, the gluten-free products market is mainly segmented into bakery products, dairy & frozen desserts, snacks, savory & RTE products, pizzas & pastas, meat & meat alternatives, condiments & dressings, and other types. The bakery products segment is expected to account for the largest share of the gluten-free products market in 2022. The large share of this segment is mainly attributed to the increasing adoption of gluten-free supplementary diets, rising innovations in gluten-free bakery products, and the growing popularity of healthier versions of bakery products due to the increased risk of chronic health conditions. Also, bakery products have been one of the most preferred choices of gluten-free products among consumers due to an increase in demand from millennials coupled with the surge in nutrient-rich foods.

However, the snacks, savory & RTE products segment is expected to witness significant growth due to the rising prevalence of lifestyle-related diseases, rising production & consumption of processed cereal & grain products and processed snack products, and consumers’ willingness to shift from traditional to western diets.

Based on source, the gluten-free products market is mainly segmented into plant-sourced gluten-free products and animal-sourced gluten-free products. The plant-sourced gluten-free products segment is expected to account for the larger share of the gluten-free products market in 2022. The large share of this segment is mainly attributed to the increasing intolerance for animal protein, increasing vegan population, and rising consumer awareness regarding the health benefits of plant-sourced gluten-free products. Also, this segment is expected to grow at the highest CAGR during the forecast period. These plant-sourced gluten-free products are environmentally friendly and non-toxic, so they are gaining higher demand from end-users.

Based on form, the gluten-free products market is mainly segmented into solid and liquid. The solid form segment is expected to account for the larger share of the gluten-free products market in 2022. The large share of this segment is mainly attributed to its benefits such as longer shelf-life, higher sales of these products, easier logistics required, convenience in manufacturing and formulating, and less cost of production for the solid-form of products. However, it is also expected to grow at the highest CAGR during the forecast period.

Based on distribution channel, the gluten-free products market is segmented into convenience stores, modern groceries, specialty stores, online channels, and other distribution channels. The convenience stores segment is expected to account for the largest share of the gluten-free products market in 2022. The large share of this segment is mainly attributed to the wide variety of gluten-free products, ease of availability, high product sales, ease of accessing stores, availability of various product categories, and frequent purchasing destinations. However, it is also expected to witness significant growth due to the growing consumer affinity towards smaller format stores that offer convenience.

Geographically, the European gluten-free products market is developing and expanding at a significant pace. The large share of this region is primarily attributed to the rise in health consciousness among consumers, rising number of people with wheat intolerance, increasing prevalence of celiac disease, easy availability of gluten-free products in almost all the grocery stores, growing demand for gluten-free bakery products, improvement of distribution channels, and surge in marketing activities. The U.K. is expected to dominate the European market through 2029, mainly due to changing lifestyles, changing eating habits, and increasing demand for gluten-free, low-calorie, and functional bakery products. Also, in the U.K., consumers have favorable perceptions about dietary food products, which is likely to boost the market growth.

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Key Players

The key players operating in the gluten-free products market are The Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc. (U.S.), General Mills, Inc. (U.S.), Kellogg Company (U.S.), Conagra Brands, Inc. (U.S.), Hero Group (Switzerland), Barilla G. e R. Fratelli S.p.A (Italy), Quinoa Corporation (U.S.), Freedom Foods Group Limited (Australia), Raisio plc (Finland), Dr. Schär AG/SPA (Italy), Enjoy Life Foods (U.S.), FARMO S.p.A. (Italy), London Food Corporation Limited (U.K.), Alara Wholefoods Ltd. (U.K.), Warburtons Limited (U.K.), Katz Gluten Free (U.S.), Genius Foods (U.K.), Chosen Foods LLC (U.S.), Silly Yaks (Australia), Mikey’s LLC (U.S.), and Rachel Pauls Food (U.S.).

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