When talking about growing your adult business, it basically comes down to finding your ideal customers and then convincing them, that your products or services are the ones they need. Companies use all sorts of techniques to attract customers’ attention, one that has particularly gained significant leverage over the last few years is social proof. Adding social proof can certainly increase your conversion rates and we have to say it, if big brands use it, why shouldn’t you. But what is social proof? It is a psychological phenomenon, the concept that people will follow the actions of the masses.

Expert marketers use this tactics by easing the minds of worried customers, in other words, customers want proof from their peers and other 3rd parties, not the brand selling the products or services, that what they are getting actually delivers the quality expected. Twenty years ago, companies used infomercials to build trust; however today, in order to build trust online, your adult website should be implementing:

-Testimonials or case studies from your existing customers or users.
-References from credible and esteemed experts in your industry.
-Comments from people who are friends, celebrities, influencers of your users/website visitors.
-Certifications from a credible, 3rd party entity that vows that you are a knowledgeable, high-quality or trustworthy source.

Building your reputation, it isn’t something that is automatically there, and it is something that needs to be developed over time. Trust is an essential item in your conversion funnel, is the journey people take from becoming someone who passes by, to someone who actually buys. The big problem with trust, however, is that the best way to earn it is via experience and it’s a dilemma that a lot of startup adult websites are facing. Still, start using social proof now, because everybody has doubts before pressing the Call-To-Action button, but is your job to take away that fear and social proof may assist you in this process.

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