Global Graphic Film Market was valued at US$ 24.9Bn in 2019 and is expected to reach US$ 35.4Bn by 2027, at a CAGR of 4.5% during a forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

The growing use of graphic film for making promotional and advertising banners and vehicle wraps in automotive and advertising industries is a major factor expected to drive the growth of the graphic film market over the forecast period. Also, increasing demand for graphic film in construction and industrial sectors owing to its properties like recyclability, cost-effectiveness, high durability, and others, is another factor anticipated to fuel the growth of the market throughout the forecast period. However, fluctuating raw material prices is one of the major factors hampering the growth of this market and the effect for this restraint is expected to remain the same throughout the forecast period.

Increasing demand for bio based plastics, because of low-cost raw materials and biodegradability is expected to create a lucrative opportunity for a manufacturer, which in turn is estimated to support the growth of the target market over the forecast period. Growing demand for digital graphic films from the e-commerce industry is a key trend observed to boost the growth of the graphic film market globally.

Flexography printing technology segment is leading the global market for graphic film. Flexography is one of the furthermost versatile processes. Flexography is a high-quality printing process which usages polymer or elastomeric plate to transfer ink to a substrate. The image is moved directly from the plate to the paperboard. Flexography is used for a number of different products, however, is dominant in the packaging arena. The flexo inks are low-viscosity inks, characterized as fluids.

Opaque film segment is expected to account for major revenue share in the graphic film market during the forecast period. Opaque can be attributed to ease of use, excellent printability, lightweight, and high durability.

Region-wise, the Asia Pacific region is dominating the graphic film market because of increase in population, rapid urbanization, and increase in disposable income, high technological development and good construction and automotive industries present in APAC region. China is expected to account for the highest revenue share in the market for graphic film in the Asia Pacific. The North America graphic film market is projected to register significant growth in terms of revenue in the target market during the forecast period.

Key Developments in the Global Graphic Film Market In March 2018, Nekoosa Inc. announced that they had done the acquisition of Catalina Graphic Films, Inc. This acquisition will help Nekoosa Inc. in increasing their manufacturing capabilities and product portfolio.

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Graphic Film Market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near
future to the emerging segment in the Global Graphic Film Market.

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Scope of Global Graphic Film Market

Global Graphic Film Market, By Polymer:

• PVC
• PP
• PE
• Others
Global Graphic Film Market, By End Use:

• Promotional & advertisement
• Automotive
• Industrial
• Others
Global Graphic Film Market, By Film Type:

• Reflective
• Opaque
• Transparent
• Translucent
Global Graphic Film Market, By Printing Technology:

• Rotogravure
• Flexography
• Offset
• Digital
Global Graphic Film Market, by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Key Players operating in Global Graphic Film Market

• 3M Company
• Amcor Limited
• CCL Industries, Inc.
• Constantia Flexibles Group
• Dunmore Corporation
• E.I. Du Pont De Nemours And Company
• Hexis S.A.
• Kay Premium Marking Films Ltd.
• Landor
• Meta Design
• Panasonic Avionics Corporation
• Pentagram
• Sita Onair
• Stellar Entertainment
• Very Dennison Corporation




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