Global Data Analytics Outsourcing Market was valued US$2.54 Bn in 2018 and is expected to reach US$ XX Bn by 2026, at a CAGR of XX % during a forecast period.

Global Data Analytics Outsourcing Market, by Type

Global data analytics outsourcing market is segmented into type, application, end-user, and region. In terms of type, global data analytics outsourcing market is segmented into descriptive, predictive, and prescriptive. Based on application, global data analytics outsourcing market is divided into sales analytics, marketing analytics, finance & risk analytics, supply chain analytics, and others. Further end-user, global data analytics outsourcing market is split into BFSI, telecom, retail, healthcare, media & entertainment, manufacturing, and others. Based on regions, the global data analytics outsourcing market is divided into five main regions are America, Europe, Asia-pacific, Latin America and Middle East & Africa.

Social media marketing owing to deployment of chatbot and other applications for providing a better experience to customers is driving the demand for the marketing analytics segment. Additionally, the increasing demand for analysing traffic on online channels and features provided by marketing analytics solutions expected to drive the growth of the marketing analytics segment.

Most businesses across the globe prefer using data analytics outsourcing to analyse large chunks of data to gain important insights pertaining to customers and market demand as well as large investments in data analytics by organizations to increase their productivity is propelling the market growth. Furthermore, owing to increasing use of internet, large amount of structured and unstructured data available to organizations.

This is expected to boost the growth of the market.
Privacy apprehensions of data security issues and private data issues are anticipated to hinder the growth of the market.

Increasing adoption of big data and the demand for analytics are expected to propel the growth of the descriptive analytics segment over the forecast period. Furthermore, prescriptive analytics is implemented by large companies to manage inventory in the supply chain and to optimize production.

Asia Pacific is the universal hub for data analytics outsourcing on account of the availability of skilled labour force, technology infrastructure, lower labour cost, and efficient telecom infrastructure. Additionally, the growing implementation of IT at a significant scale, and access to expert resources are estimated to boost the market growth.

key players in the global data analytics outsourcing market include Trianz, Capgemini, Accenture, ZS Associates Inc., Tata Consultancy Services Ltd., Genpact Ltd., Fractal Analytics Inc., Opera Solutions, LLC, Associates, Inc., and International Business Machine Corporation.

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