The global DXP market is projected to grow at a significant CAGR of 11.4% during the forecast period. The growing trend for a better understanding of the customer as the customer engagement strategy further propels the demand for DXP solutions in various industries such as retail, BFSI, and others. The DXP solutions are an essential part of these industries as DXP solutions provide focus on improving customer experience and brand reinforcement through the digital platform. DXPs have their backgrounds in one of three categories including content management systems, portal servers, and commerce servers. The DXP becomes increasingly important to customers’ expectations for choice between products, services, and preferred channels are growing across various industries such as retail and others.


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Moreover, understanding and analyzing the customer experience provides a company or organization with key insights regarding the intricate needs, those obvious and latent, of their customers, as well as how to fulfil those requirements. The enterprise's insight enables a company to position a product with the right features, appeal, communications, and customer interface that is the essential factor for the growth of the company. Additionally, understanding consumers’ expectations and product usage patterns allows for the opportunity to enrich the customer experience throughout the entire business process. Thus, the DXP solutions are widely accepted to create the desired brand identity, specify marketing objectives with the target audiences and the brand positioning in mind, communicate ideal brand identity and for other purposes that further propel the market growth.


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Market Segmentation

Global DXP Market by Deployment Type
On-Premises
Cloud-based

Global DXP Market by Industry
BFSI
IT & Telecom
Retail
Healthcare
Public Sector
Travel & Hospitality
Other (Manufacturing, Media& Entertainment)


Regional Analysis

North America
United States
Canada

Europe
UK
Germany
Italy
Spain
France
Rest of Europe

Asia-Pacific
China
India
Japan
Rest of Asia-Pacific

Rest of the World



Company Profiles
Acquia, Inc.
Adobe Inc.
BloomReach Inc.
censhare AG
dotCMS Inc.
Episerver AB
IBM Corp.
Jahia Solutions Group SA
Kentico Group
Liferay Inc.
Microsoft Corp.
Open Text Corp.
Oracle Corp.
OutSystems
Progress Software Corp.
Salesforce.com, Inc.
SAP SE
SDL PLC
Sitecore
Squiz group.



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