The location analytics market is estimated to grow at a CAGR of more than 10% during the forecast period. Location analytics is a technology that refers to the business intelligence process implemented to gain insights from location-based business data. The different factors include rising growth in the retail market, growing adoption of technologies, utilization of predictive analysis, rising adoption by small and medium enterprises and increasing focus on the needs of customer satisfaction is propelling the location analytics market growth.

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It provides organizations across industries to merge 3D data along with conventional business intelligence (BI) data. The data is collected by using different data sources includes sensors mobile devices, social media channels, global positioning systems, and cameras. It enables in deriving meaningful insights and contextualizing location-centric data and aids in making strategic business decisions. Furthermore, the factor that hampers the growth of the market includes privacy and error-prone database and issues related to security concerns.

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Market Segmentation

Global Location Analytics Market by Component
Solution
Services

Global Location Analytics Market by Location Positioning
Indoor Positioning
Outdoor Positioning

Global Location Analytics Market by Vertical
BFSI
Retail
Government and Defense
Manufacturing
Transportation and Logistics
Media and Entertainment
Energy and Utilities
Others


Regional Analysis

North America
US
Canada


Europe
UK
Germany
Italy
Spain
France
Rest of Europe

Asia-Pacific
China
India
Japan
Rest of Asia-Pacific

Rest of the World



Company Profiles
Alteryx, Inc.
Cisco Systems, Inc.
CleverAnalytics
Environmental Systems Research Institute, Inc. (ESRI)
Galigeo SAS
GeoMoby
Google, LLC
Hexagon AB
IBM Corp
IndoorAtlas, Ltd.
Lepton Software Export and Research Pvt. Ltd.
Microsoft Corp.
Oracle Corp.
Pitney Bowes, Inc.
PurpleWiFi
Quuppa Oy
SAP SE
SAS Institute, Inc.
TIBCO Software Inc.
Trimble, Inc.


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