Although eye tracking technology has been available for a while, recent developments have expanded the applications it can be used for. Eye tracking is quickly becoming a crucial tool for professionals looking to understand human behaviour and decision-making in a variety of fields, including gaming, virtual reality, healthcare, and marketing.

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In order to detect the movement of the eyes and measure changes in pupil size, gaze direction, and other parameters, eye tracking uses sensors and cameras. You can utilise this information to find out what someone is looking at, for how long, and in what order. Measurements of cognitive load, attention, and emotional response can also be made using eye tracking.

The Eye Tracking Market is expected to reach USD 1,098 million by 2025 from USD 368 million in 2020, registering at a CAGR of 24.5% during the forecast period. One of the main drivers of this growth is the increasing adoption of eye tracking in consumer electronics, such as laptops, smartphones, and gaming devices. Eye tracking is also being used in healthcare, where it can help diagnose and treat conditions such as autism, Parkinson's disease, and stroke.

The use of eye tracking in market research and advertising is another field that is expanding significantly. Eye tracking can offer useful insights into consumer behaviour and assist marketers in developing more successful ads by monitoring where people look and what grabs their attention. Eye tracking is another tool that may be utilised in UX/UI design to make websites and apps easier to use.

Another industry where eye tracking is being used more and more is the gaming sector. By enabling players to control characters and interact with their environment using their eyes, eye tracking can be utilised to create more immersive gaming experiences. Additionally, it can be utilised to enhance game analytics and offer perceptions into player behaviour.

Eye tracking is also employed in security, training for sports, and education, in addition to these uses. Eye tracking can be used, for instance, to track student involvement in the classroom or to boost athletes' performance by examining their training-related gaze patterns. To spot unusual behaviour, it can also be employed in security contexts like airports or government offices.

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Eye tracking has a wide range of possible uses, but there are still certain obstacles to be solved. The price of the technology, which might be prohibitively expensive for various applications, is one of the major problems. Concerns about privacy are also present, particularly in light of the use of eye tracking in advertising.

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