Here are four key points to quickly review.

1. defining what trendy B2B events are all about: B2B events are now about providing memorable experiences rather than just being ostentatious get-togethers. Speakers at the session emphasize how contemporary event marketing has changed, with an emphasis on comprehending and meeting the audience's changing needs.

2‍. Changes in event expectations: The event landscape has changed since the epidemic, placing a higher value on guests' time. Ashley stresses the importance of sophisticated event methods, pointing out that poor experiences could discourage potential attendees. Jason emphasizes the change to an experience that is attendee-focused, putting them at the center of things.

3. Events aren’t just events; they’re growth catalysts: Events should be reconsidered to better reflect the client journey, from discovery to engagement and growth, rather than just networking. Events, particularly live ones, can be tactical growth accelerators since they provide a human element that is essential for securing possible business.

4. Retention and renewal through events: B2B events are putting more emphasis on expansion, retention, and renewal by adopting a "land and expand" approach rather than just new acquisitions. Jason Widup draws attention to this SaaS industry trend. Attendance at events by customers results in sincere endorsements, natural conversations, and increased retention, which validates goods and strengthens customer loyalty.

Read more at: https://www.zuddl.com/blog/4-key-insights-on-the-future-of-b2b-event-marketing