Coronavirus has revealed instability in almost all industries and vertically around us. And these rapid changes in attitudes and behaviours left small companies concerned about internet traffic collapsing. But here's the catch: internet is more useful than ever before.

More and more individuals access and buy important services online. Meanwhile, non-essential products and services businesses have experienced a substantial decline in search traffic.

These are several ways that COVID-19 affects SEO and if your SEO efforts in spite of the epidemic continue or not.

How COVID-19 is affecting SEO

Every industry is reacting differently, as COVID-19 still hits the countries and individuals throughout the world. Search behavior changes quickly in the midst of the crisis. You should be aware of three SEO trends.

• Increased search traffic for e-commerce stores

Companies providing critical items and services are watching a rise in search activity online and local. In particular, starting March 2020, online sales and traffic have increased since e-commerce businesses have reported. This rise shows that customers move their purchasing activities to internet platforms. A recent Power Retail Consultative Board study showed that more than 20% of merchants had an increase in sales of 20%.

• More people seeking information on health and wellbeing

Websites delivering health and wellness information are enjoying a huge increase in traffic. More and more individuals are seeking for preventative techniques, home remedies and coronavirus symptom information, keeping their family safe, and creating a safe living environment.

If SEO were a priority in the COVID-19 epidemic for small companies

Due to the shift in customer behavior during COVID 19, initiatives for on-line marketing techniques continue to be supported.

• Open searches now and 'close to me'

You may not be able to visit your favorite brick and mortar businesses in person, most certainly. And most others around you have the same thing. Optimize and update the Google My Business listing of your shop to drive business by searching 'open now'.

• Building trust and familiarity

There is never a better moment than now for your potential consumers to develop trust. You have a greater possibility of getting visited by small businesses as they look for helpful and relevant information.

Conclusion: Make SEO a priority during COVID-19

Let’s recap. SEO matters during COVID-19 because:

1. The publication of evergreen contents is no "wrong' moment, an essential element of SEO.

2. You are likely to get highly skilled visitors attracted right now.

During the coronavirus epidemic, SEO is particularly essential for small companies as:

1. Travel limitations make customers look for neighboring companies.

2. It is free and it may only be time for you.

For companies with financial difficulties and the slower pace of the COVID-19, SEO may be a possible option. It can assist you become more prominent while searches are done, and also to succeed when search behavior normalizes. Make SEO a marketing priority, or you may consider that professional aid is a better investment finding the small business SEO service for you. Explore https://nicheguestpostservices.com to find affordable SEO services.


Contact Us:
Niche Guest Post Services
Phone: (+254) 720 803295
Email: [email protected]