Market Overview:
Global A2P Messaging Market is projected to register a CAGR of 4.2 % during the forecast period, 2020–2027. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the market in the next few years.

Global A2P Messaging Market is expected to witness favorable growth during the forecast period. Factors such as the increase in the mobile subscriber base and rising demand for A2P messaging platform in the enterprise sector is expected to drive the market during the forecast period. The implementation of A2P messaging in business strategies is also expected to boost the growth of the market. However, a lack of infrastructure is likely to restrain the growth of the global market

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Competitive Analysis:
The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).

Segmental Analysis:
Global A2P Messaging Market has been segmented based on Service Type, Vertical, and Region.
Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. These types of A2P messaging services are used for effectively making people aware of various products and services offered by the company. The promotional service segment accounted for the largest market value in 2019, with a market value of USD 23,231.9 million; it is expected to register a CAGR of 3.6% during the forecast period. method where a numeric or alphanumeric code is sent to a mobile number. Two-factor authentication with OTPs delivered via messaging makes user authentication secure and simplifies number verification. Promotional messaging segment refers to messaging, which is sent to promote or advertise the company’s brand to customers that might or might not be registered in the company’s database. The promotional messaging segment is divided into promotional campaign services, pushed content services, and inquiry and search services.
By vertical, the global A2P messaging market is segmented into BFSI, media & entertainment, healthcare, education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and others. The BFSI segment held the largest market share in 2019, with a market value of USD 10,329.0 million; it is expected to register a CAGR of 4.1% during the forecast period. The retail & e-commerce segment was the second-largest market in 2019, valued at USD 9,337.0 million; it is projected to register a 3.4% CAGR. However, the government segment is expected to register the highest CAGR of 5.8%.

Regional Analysis:
The A2P messaging market, in terms of region, is dominated by Asia-Pacific. The number of digital payment transactions is growing exponentially in the country and, hence, the use of OTP, 2FA, and single-factor authentication messages is very high in the country. Thus, China currently has the largest market share in the Asia-Pacific A2P messaging market and is expected to dominate the region throughout the study period

The North American A2P messaging market is divided into the US, Canada, and Mexico. A2P messaging has helped brands in the region digitally improve their brand image by sending notifications, alerts, advertisements, and other promotional activities to customers. The North American A2P messaging market is expected to be valued at USD 9,138.7 million by 2026

Table of Content
2.1 Definition 18
2.2 Scope of The Study 18
2.3 Research Objective 18
2.4 Market Structure 18
Continued…

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List of Table
Table 1 Global Sms Firewall Market, 2018–2026 (Usd Million) 35
Table 2 Global Sms Firewall Market, By Region, 2018–2026 (Usd Million) 35
Table 3 Global A2p Messaging Market, By Service Type, 2018–2026 (Usd Million) 40
Table 4 Global A2p Messaging Market, By Transactional Services, 2018–2026 (Usd Million) 41
Table 5 Global A2p Messaging Market, By Promotional Services, 2018–2026 (Usd Million) 42
Continued…

List of Figure
Figure 1 Market Attractiveness Analysis: Global A2p Messaging Market 17
Figure 2 Global A2p Messaging Market: Structure 18
Figure 3 Bottom-Up and Top-Down Approaches 23
Figure 4 North America: A2p Messaging Market Size (Usd Million) & Market Share (%), By Country (2019 & 2026) 26
Figure 5 Europe: A2p Messaging Market Size (Usd Million) & Market Share (%), By Country (2019 & 2026) 26
Continued…

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